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    Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends
    Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences
    Urgent: Shape the future of South African digital marketing
    Urgent: Shape the future of South African digital marketing 
    Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards
    Effie Awards SA and Ipsos webinar to share key insights on winning campaigns
    Urgent: Shape the future of South African digital marketing
    Urgent: Shape the future of South African digital marketing

    30 Apr 2024

    Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards
    Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

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    Call to participate in the IAB South Africa's first influencer marketing survey
    Call to participate in the IAB South Africa's first influencer marketing survey

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    Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)
    Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

    BMi Research  3 Apr 2024

    Source:
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    Latest Maps data reveals key insights into consumer media habits
    Latest Maps data reveals key insights into consumer media habits

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    Navigating pathways to empowerment
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    Understanding consumer mindsets for growth in 2024

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    Navigating the service landscape

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    Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers
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    IAB SA's new white paper: A roadmap for influencer marketing

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    Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA
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      20 Feb 2024

    Driving customer-centricity through harmonising insights, strategy, and operational implementation
    Driving customer-centricity through harmonising insights, strategy, and operational implementation

    React Customer Research  20 Feb 2024

    Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI
    2024 Super Bowl delivers record-breaking ROI for sponsor brands

    19 Feb 2024

    Mystery shopping results now delivered in 24 to 48 hours by BMi Research
    Mystery shopping results now delivered in 24 to 48 hours by BMi Research

    BMi Research  15 Feb 2024

    Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report
    Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report

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    Source: Matthew Guay The latest stats from the IAB South Africa Measurement Dashboard show audiences' return to online publishers after the holiday season, specifically to news sites
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    15 Feb 2024

    Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed
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    14 Feb 2024

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    Ogilvy 2024 Social Media Trends
    Ogilvy 2024 Social Media Trends

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    HKLM Branding x aaa School of Advertising: A graduate’s success story
    HKLM Branding x aaa School of Advertising: A graduate’s success story

    AAA School of Advertising  12 Feb 2024

    GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards
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    Source: © Cricket SA The Betway SA20, South Africa’s premier T20 cricket league, has seen a substantial surge in viewership
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    The 2023/2024 Ask Afrika Icon Brands winners announced
    The 2023/2024 Ask Afrika Icon Brands winners announced

    Ask Afrika  7 Feb 2024

    Mike Abel bas been appointed as a non-executive chairman for Sens. Source: Supplied.
    Irish firm Sens appoints global ad leader Mike Abel as non-executive chairman

    6 Feb 2024

    Creative trends 2024: Crafting effective digital ads
    Creative trends 2024: Crafting effective digital ads

    , Kantar  1 Feb 2024

    Embracing plant-based lifestyles: A look at vegan and vegetarian trends among South African consumers
    Embracing plant-based lifestyles: A look at vegan and vegetarian trends among South African consumers

    KLA  1 Feb 2024

    Navigating the future: Trends in South African influencer marketing for 2024
    Navigating the future: Trends in South African influencer marketing for 2024

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    Source:
    20 key trends from VML's Tomorrow’s Commerce report

    28 Mar 2024

    Latest Maps data reveals key insights into consumer media habits
    Latest Maps data reveals key insights into consumer media habits

    22 Mar 2024

    Navigating pathways to empowerment
    Navigating pathways to empowerment

    ,  19 Mar 2024

    How healthy are the taxpayers of South Africa?
    How healthy are the taxpayers of South Africa?

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    Understanding consumer mindsets for growth in 2024
    Understanding consumer mindsets for growth in 2024

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    Source:
    How audience data is shaping Canadian journalism

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    A GIS leap forward in the customer journey
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    Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers
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    IAB SA's new white paper: A roadmap for influencer marketing
    IAB SA's new white paper: A roadmap for influencer marketing

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    Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA
    The end of third-party cookies: How marketers can adapt and thrive

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    Driving customer-centricity through harmonising insights, strategy, and operational implementation
    Driving customer-centricity through harmonising insights, strategy, and operational implementation

    React Customer Research 20 Feb 2024

    Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI
    2024 Super Bowl delivers record-breaking ROI for sponsor brands

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    Mystery shopping results now delivered in 24 to 48 hours by BMi Research
    Mystery shopping results now delivered in 24 to 48 hours by BMi Research

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    Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report
    Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report

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    Source: Matthew Guay The latest stats from the IAB South Africa Measurement Dashboard show audiences' return to online publishers after the holiday season, specifically to news sites
    IAB South Africa’s Measurement Dashboard shows that audience numbers have surged across news sites

    15 Feb 2024

    Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed
    Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

    14 Feb 2024

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    What are you looking for?

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    Ogilvy 2024 Social Media Trends
    Ogilvy 2024 Social Media Trends

     13 Feb 2024

    HKLM Branding x aaa School of Advertising: A graduate’s success story
    HKLM Branding x aaa School of Advertising: A graduate’s success story

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    GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards
    GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards

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    Source: © Cricket SA The Betway SA20, South Africa’s premier T20 cricket league, has seen a substantial surge in viewership
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    7 Feb 2024

    The 2023/2024 Ask Afrika Icon Brands winners announced
    The 2023/2024 Ask Afrika Icon Brands winners announced

     7 Feb 2024

    Mike Abel bas been appointed as a non-executive chairman for Sens. Source: Supplied.
    Irish firm Sens appoints global ad leader Mike Abel as non-executive chairman

    6 Feb 2024

    Creative trends 2024: Crafting effective digital ads
    Creative trends 2024: Crafting effective digital ads

    ,  1 Feb 2024

    Embracing plant-based lifestyles: A look at vegan and vegetarian trends among South African consumers
    Embracing plant-based lifestyles: A look at vegan and vegetarian trends among South African consumers

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    Navigating the future: Trends in South African influencer marketing for 2024

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    Human8 appoints Amy Perifanos as new global CPO
    Human8 appoints Amy Perifanos as new global CPO

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    New advertising opportunities for retailers as load shedding changes consumer purchase patterns
    New advertising opportunities for retailers as load shedding changes consumer purchase patterns

     30 Jan 2024

    Source: © pixander The 2023 TV Establishment Survey (ES) reveals significant shifts in South Africa's TV viewing landscape
    2023 TV Establishment Survey finds shifts in SA's TV landscape

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    Steering FMCG growth with GIS insights
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    Annual Ad Talent Salary Survey: Know your worth

    25 Jan 2024

    Image supplied. VML launches the tenth edition of ‘The Future 100: 2024’ today
    Connected brands thrive in 2024: Key findings from VML's Future 100 report

    25 Jan 2024

    Navigating media trends in 2024: adapting strategies for consumer engagement
    Navigating media trends in 2024: adapting strategies for consumer engagement

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    Ask Afrika makes bold appointments for global expansion
    Ask Afrika makes bold appointments for global expansion

     25 Jan 2024

    Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness
    Marketers give account-based marketing revenue growth marginal grades in new CMO report

    23 Jan 2024

    Source: © Medium From co-created content to 'staying true to #delulu' on TikTok, the shift where everyone can have a voice has unleashed creativity for all
    Creative bravery needed in an era where storytelling has become predictable

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    Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods
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    #BizTrends2024: Gordon Hooper - AI's impact on South African market research
    #BizTrends2024: Gordon Hooper - AI's impact on South African market research

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