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DNA Brand Architects Press Office

DNA Brand Architects is a one-of-a-kind company that takes your brand where it has never been before, creating unexpected alignments that will shake up your market and blow your mind.

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OLX launches new campaign tackling effects of economic freedom

OLX launches new campaign tackling effects of economic freedom

In a world where economic freedom is everybody's dream, one family has to navigate itself around things like Model C accents, rice cakes, naughty corners, therapy and most of the things that rich people do. In his past life, the man of the house used to live a basic (rather poor) life without any luxury. His life began to change for the better when he started trading on the global marketplace platform, OLX, where he buys goods at reasonable prices and sell them at a profit. 7 May 2019 Read more

iLobola Nge Bhubesi cleans out at the 22nd instalment of the PRISMs

iLobola Nge Bhubesi cleans out at the 22nd instalment of the PRISMs

It was most definitely the night of the underdog at this year's PRISMS with Lion Lager scooping the most coveted award of the night; the South African Campaign of the Year for its ABInBEV digital series campaign, iLobola Nge Bhubesi. 26 Apr 2019 Read more

Is influencer marketing still relevant?

Is influencer marketing still relevant?

Mention the term "influencers" and you are bound to receive a polarising response depending on who you speak to. Thing is, for many marketers, there has been a big question about the influencer strategy and perhaps even more of a discussion of its efficacy in light of fake news and everyone becoming an "influencer". 7 Feb 2019 Read more

Another year of changing lives

Another year of changing lives

We enter 2019 with vigour and great excitement for yet another year of fueling the human flame at Varsity Cup 2019. We kicked the ball off with a beautiful launch to this year's tournament, at Crown Plaza, Rosebank, Johannesburg. 29 Jan 2019 Read more

Hyundai Kona: Adding colour to the city

Hyundai Kona: Adding colour to the city

In a bid to showcase its newest edition their SUV Family, the Hyundai Kona, to the market, Hyundai collaborated with AfroPunk, an annual arts festival that includes live music, film, fashion and art, to illustrate how the car can be brought to life in an alternative and cool way. 8 Jan 2019 Read more

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