Marketing & Media News South Africa

A new year - a fresh start! Everybody is rested after their yearend break and full of enthusiasm and positive expectancy. Use that momentum to do what you've always meant to do, but usually don't get around to...

The winners for the Effective Use of Partnerships and Sponsorships category have been announced of the Warc Media Awards 2019...

In my head, I went through all the answers I thought he could give. But I was way off...

Let's face it. Social media marketing is in a constant state of change and advertising has become more and more challenging...

This week, we go behind the selfie with Luyanda Peter, MD of Harambee Communications in SA and Botswana...

In 2020, brands with vague and ephemeral brand positioning are unlikely to win the hearts of those they are speaking to, since no one will understand what the brand is selling, who they're selling it to, and why anyone should buy it...

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture but that comes along once in a unicorn-shadowed blue moon...