Marketing & Media News South Africa

Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace...

Hashtags play a crucial part of social media marketing and a great way of promoting your brand organically when used correctly. Zubeida Goolam, co-founder and creative partner at Brandtruth//DGLT details the significant role of hashtags and how businesses can reach more people by utilising them effectively...

James Bayhack, CM.com sub-Saharan Africa director, looks into how companies can effectively market goods and services to a potential customer in a way that will be welcomed instead of spurned...

Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...

Game changer: Thumbs up for beast; Trump shoots himself in the foot...

Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...

Sindiswa Masuta, strategy business director at Grey Advertising writes that brands that put the consumer and their communities first, as well as show an understanding of their audience's context, are setting themselves up for future survival and growth through loyalty...

In a week, some of the most awarded individuals in the brand communication industry join the Loeries to begin judging thousands of entries submitted for 2020 in the hope of scooping Africa and the Middle East's highest creative accolade - a Loerie...

Rirhandzu Shingwenyana, marketing coordinator at Sadmon discusses what companies can do to re-align their brands to the "new normal"...

Siya Metane, founder and CEO, SlikourOnLife, talks about how the song "Jerusarema" by Master KG has taken the world by storm unexpectedly and what marketers can learn for this whole phenomenon...