Marketing & Media News South Africa

The digital economy will, soon, become the ordinary economy as the uptake - and application - of digital technologies in every sector in the world grows...

Ahead of International Data Privacy Day tomorrow, privacy-first marketing, is the focus of the policy chapter of Warc's Marketer's Toolkit 2020...

King Price's latest TV commercial uses wit and humour to poke fun at South Africans' occasional cultural misinterpretations...

Last week saw The One Club for Creativity's first-ever Right The Ratio Summit, aimed at advancing workplace equality and fostering a more gender-balanced environment for agency decision-makers, from the corner office all the way to the intern pool. I found out more from gender equality program manager Kasia Karolak and CEO Kevin Swanepoel...

I am suspicious of trends and you should be, too. I am less suspicious of how transient trends are than how comfortable following a trend will make you feel. If you are #ontrend, you must be OK. Right? But, when budgets are down and anxiety is up, when marketing teams are stretched and consumers even more stretched, you cannot afford to be following trends. Do you remember your mom asking you what you'd do if everyone else jumped into the fire? We all know the line, when everyone zigs...

We can all ponder and debate the trends for 2020 - everyone has his or her own perception as to what will influence our industry most. But looking back on a fairly tumultuous past twelve months, the only thing we can truly be assured of is that, try as we might, it is fairly impossible to accurately predict what exactly will be heading our way in the next twelve...