This month's Marketing Mastermind is Blue Robot, a company that delivers social messaging and interactive brand experiences for brands across the globe. Kyle Oosthuizen, COO, discusses what being a Facebook Marketing Partner means, and the benefits it carries for the business and its clients...
Facebook
Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...
Winning brands convince consumers in the new normal...
Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of Clockwork Media, founded in 2010 in South Africa...
2021 may have started off rocking for some, but for Valiant this year is just getting started with a new extended set of digital services: Valiant Connect, Valiant Performance and Valiant Production...
Winning brands convince consumers in the new normal...
1 day ago
Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...
1 day ago
Chief Commercial Officer at Cell C, Simo Mkhize, shares details of the company's need for change, how Covid-19 has affected the business, as well as its new brand positioning, including the new Change Your World payoff line, and SA growing digital ecosystem...
Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of Clockwork Media, founded in 2010 in South Africa...
The sheer enormity of the sudden-onset Covid crises took the wind out of sails across all industries, globally. However, writes CEO of the IAS and Scopen partner Johanna McDowell, there are gems shining brightly across the marketing landscape everywhere...
Superunion Africa's 2020 Mining Indaba stand for Anglo American won at the Architecture, Construction and Design Awards...
Superunion 1 day ago
StarTimes will distribute MUTV to subscribers in over 30 countries across sub-Saharan African, representing the biggest agreement of its kind by Manchester United in the region...
We're now living in a world dominated by technology and digitisation. Whatever the business or industry may be, technology is sure to be at the heart of it...
Amelia Neate 1 day ago
After a tough year, Create Mozambique was the most awarded advertising agency in Mozambique...
Dentsu 1 day ago
As media strategists, we need to analyse people's content preferences and media consumption behaviour in order to discern their content priorities...
Ebony+Ivory 1 day ago
The One Club for Creativity has announced the first group of creative leaders who will serve on juries for the inaugural One Show 2021 Fusion Pencil and ADC 100th Annual Awards Fusion Cube awards...
In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer's ever decreasing attention spans...
The partnership applies, for the moment, to Tunisia and Egypt. African markets are key for Telecoming's international expansion and the female segment shows significant potential for the mobile business...
What every country needs, is an organisation to track and audience measurement. Equally as important are the industry bodies that govern them....
Lizanne Peters was recently appointed as business unit director at Joe Public Cape Town. She has over 16 years industry experience across various sectors...
Evan-Lee Courie 2 days ago
Challenger brands can't let themselves become swept up in the mania for disruption, writes the West Coast partner for eatbigfish Mark Barden...
Mark Barden, eatbigfish 2 days ago
For the first time, Jack Daniel's and Coca-Cola will partner with the launch of a unifying visual language created by Cape Town-based agency, Old Friends Young Talent (OFyt)...
Old Friends Young Talent (OFyt) 2 days ago
A style guide or "house style" is the way your company presents written communications. This includes visual elements such as layout and font type...
Andrea Paulsen 2 days ago
HaveYouHeard group executive creative director, Dan Berkowitz, has been appointed as a judge for the 2021 New York Festivals Advertising Awards...
HaveYouHeard 2 days ago
