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#MarketingMasterminds: Mondelez | Cadbury Dairy Milk | Generosity campaign

This month's Marketing Mastermind is Alanta Moodley, category brand manager at Mondelez International. She discusses the Cadbury Dairy Milk Generosity campaign...

Issued by Facebook 3 days ago

#BizTrends2021: A look at the advertising industry in 2021
#BizTrends2021: A look at the advertising industry in 2021

2020. What an awful year. A year of rolling disasters, life-changing events and huge loss of life. A year that few will remember with any fondness...

By Paul Jackson 4 hours ago

South Africans selected to judge ADC 100th Annual Awards
South Africans selected to judge ADC 100th Annual Awards

Six top creatives from South Africa will serve on the jury for the historic ADC 100th Annual Awards, a global competition celebrating excellence in craft and innovation in all forms of design and advertising...

1 hour ago

Company News
Why smart packaging can be a valuable brand differentiator

The new era of smart packaging, and consequently products, will connect, improve and transform industries and shape new consumer expectations...

By Robert Lockyer 2 hours ago

Lactalis SA awards full-service account to HelloFCB+

Following a strategic and creative pitch, Lactalis SA has awarded its integrated marketing communications on its Parmalat, Melrose and President Cheese brands, excluding media planning and buying, to HelloFCB+...

Issued by Nahana Communications Group 20 minutes ago

What to expect in the event industry in 2021

What a challenging year it has been: a year full of forced changes, uncertainties, and unexpected plot twists. However, 2020 has shown how flexible, agile and indestructible event managers are...

By Zoe van der Vyver 5 hours ago

Navigating the digital sea of change: 3 tips to help your business swim not sink

How ready is your business for digital transformation? If your answer is 'not very', the data shows that you're not alone...

By Anice Hassim, Issued by Fabrik 6 hours ago

Business survival is dependent on sales resilience

In January last year, the African Development Bank forecast 3.9% economic growth on the continent for 2020. However, the rapid onset of the coronavirus shifted the focus to one of business survival...

By Louise Robinson 5 hours ago

McCann1886 successfully applies lockdown lessons for Steers

McCann1886 is successfully applying the lessons it learnt during last year's hard lockdown to the work it is doing for clients across the board...

Issued by Nahana Communications Group 23 hours ago

#BehindTheMask: Kriya Gangiah, television presenter, radio host and businesswoman

This week I go behind the mask with Kriya Gangiah, radio host, presenter on SABC 3's Mela and SuperSport and owner of Kri8tive Media...

By Evan-Lee Courie 1 day ago

James Kinney joins Ogilvy as global chief diversity, equity and inclusion officer for North America

Ogilvy recently announced that James Nicholas Kinney has been appointed global chief diversity, equity and inclusion officer and chief people officer for North America...

By Evan-Lee Courie 1 day ago

Sport and entertainment agency Levergy appoints Ray Langa as managing director

Sport and entertainment agency Levergy is excited to begin a new chapter with the promotion of Ray Langa from business unit director to managing director...

Issued by Levergy 1 day ago

5 ways to get the best email signature for 2021

How many emails will you and your employees be sending in 2021? More than you think - in fact, about 12,000 each! Because, with all the challenges of 2020 and those to come in 2021, email remains the top everyday business communication channel...

Issued by Rocketseed 1 day ago

How to use social media to get more leads

Social media is a huge part of marketing, and it's safe to say we all know that by now. But what became more apparent during lockdown 2020, is how much of a role social media played in our everyday lives...

By Brad Taylor 1 day ago

Digital media industry to hit $292bn value in 2021

Recent years have witnessed a surge in the digital media industry, with internet users worldwide choosing online content as their main source of information and entertainment...

1 day ago

Public relations disruption post Covid-19

To understand the public relations' ambiguous reputation, looking at its origins focuses on the industry's roots in the media industry...

By Sasha Kupritz 1 day ago

The post-Amps landscape: play it as it lies

Mining South Africa's rich vein of marketing and media data to ensure meaningful and addressable media buying and planning decisions...

Issued by Ebony+Ivory 1 day ago

South African challengers to watch in 2021

Here are five brands we believe are worth watching in 2021...

Issued by eatbigfish 2 days ago

Let's not abandon the fundamentals of traditional marketing

I am sure that many of you are exhausted of hearing about 2020 and moving forward, but we cannot move forward without looking back...

By Percy Shangase 2 days ago

The role of community and referrals in online retail success

'Word-of-mouth marketing' can be solid gold for online sellers...

1 day ago

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