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Cell C makes bold moves to Change Your World
Cell C makes bold moves to Change Your World

Chief Commercial Officer at Cell C, Simo Mkhize, shares details of the company's need for change, how Covid-19 has affected the business, as well as its new brand positioning, including the new Change Your World payoff line, and SA growing digital ecosystem...

4 hours ago

More than half of global business leaders don't expect economic recovery until 2022
More than half of global business leaders don't expect economic recovery until 2022

With widespread economic concern and severe constraints, Kantar has identified the three core strategies marketing teams should pursue to support their business's 'rebound and recovery' strategy...

By Barbara Cador 8 hours ago

Company News
Rachel and Siya Kolisi get on board GBV-themed short film "#WeAreDyingHere" as executive producers

Siya and Rachel Kolisi have come on board the gender-based violence-themed short film, "#WeAreDyingHere", as executive producers.

6 hours ago

Lessons in courage and innovation in a pandemic

The sheer enormity of the sudden-onset Covid crises took the wind out of sails across all industries, globally. However, writes CEO of the IAS and Scopen partner Johanna McDowell, there are gems shining brightly across the marketing landscape everywhere...

5 hours ago

OFyt creates new visual language for Jack & Coke

For the first time, Jack Daniel's and Coca-Cola will partner with the launch of a unifying visual language created by Cape Town-based agency, Old Friends Young Talent (OFyt)...

Issued by Old Friends Young Talent (OFyt) 2 hours ago

The difference between challenger brands and disruptor brands

Challenger brands can't let themselves become swept up in the mania for disruption, writes the West Coast partner for eatbigfish Mark Barden...

By Mark Barden, Issued by eatbigfish 3 hours ago

Why every company needs a writing style guide

A style guide or "house style" is the way your company presents written communications. This includes visual elements such as layout and font type...

By Andrea Paulsen 4 hours ago

#Newsmaker: Lizanne Peters appointed as business unit director at Joe Public Cape Town

Lizanne Peters was recently appointed as business unit director at Joe Public Cape Town. She has over 16 years industry experience across various sectors...

By Evan-Lee Courie 5 hours ago

Carat releases findings from its 2021 Trends Report

Carat has released its annual 2021 Trends Report focussing on societal, tech and media trends...

Issued by Dentsu 7 hours ago

Cell C, Joe Public - an invitation to 'Change Your World'

The Cell C Change Your World campaign launched with a 90-second TV film, revealing the growth journey of a football-mad young girl who, in the shadow of her two brothers, has to go above and beyond to fight for her passion and make her mark in the world...

Issued by Joe Public United 7 hours ago

Dan Berkowitz to judge on Grand Jury for the NYF Advertising Awards

HaveYouHeard group executive creative director, Dan Berkowitz, has been appointed as a judge for the 2021 New York Festivals Advertising Awards...

Issued by HaveYouHeard 3 hours ago

Howard Audio tells big brand stories the musical way for Cell C

Howard Audio was responsible for the emotive music heard on the latest Cell C campaign. Adam Howard explains a little about the musical process...

Issued by Howard Audio 8 hours ago

Influence+United aligns with HaveYouHeard to offer access to influencers in Africa

Influence+United, has partnered with Cape Town head-quartered agency, HaveYouHeard, to expand its footprint on the African continent...

Issued by HaveYouHeard 1 day ago

Attention is the new currency in adland

Advertising has piggybacked on technology since the 17th century and in our modern world has evolved to a pervasive presence in the daily lives of people across the globe. A little bit too pervasive some would say...

By Edward Herridge 1 day ago

TJ Njozela joins Grey Advertising Africa as Creative Director

TJ Njozela is a Creative Director with a curious mind. His work is based on insights that he gathers by spending his time immersing himself in real life; from the most remote rural places to lavish champagne gardens...

Issued by Grey Africa 1 day ago

Mediamark launches Guaranteed Target Segment solutions

Mediamark has launched Guaranteed Target Segment solutions, in response to the market's need for ways to achieve audience uplift and deliver audience KPIs...

Issued by Mediamark 1 day ago

What's next for our old friend the newspaper?

Newspaper circulations have been dwindling for years, but Covid-19 has exacerbated a shocking and sharp decline that I doubt many will recover from...

By Marino Sigalas 1 day ago

Showmax original Dam now streaming; drawing comparisons to HBO's The Outsider

The Showmax original Dam, a small-town psychological thriller set in the Eastern Cape, is now available to binge...

Issued by Showmax 1 day ago

Should you insure your promotion?

People are funny, we are hard to predict and, at times, behave strangely. Why not eliminate any uncertainty by using fixed fee promo insurance with VCG PromoRisk?...

By Robin Uys, Issued by VCG PromoRisk 1 day ago

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