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#AfricanAdShowcase: King Price finds humour in communication breakdown and celebrates SA culture
#AfricanAdShowcase: King Price finds humour in communication breakdown and celebrates SA culture

King Price's latest TV commercial uses wit and humour to poke fun at South Africans' occasional cultural misinterpretations...

9 hours ago

Kirk Gainsford, chief creative officer at MullenLowe SA.
#BizTrends2020: #IamTrending, so now what?

I am suspicious of trends and you should be, too. I am less suspicious of how transient trends are than how comfortable following a trend will make you feel. If you are #ontrend, you must be OK. Right? But, when budgets are down and anxiety is up, when marketing teams are stretched and consumers even more stretched, you cannot afford to be following trends. Do you remember your mom asking you what you'd do if everyone else jumped into the fire? We all know the line, when everyone zigs...

By Kirk Gainsford 13 hours ago

Promoted content

Key findings from the SA Annual Online Review Survey 2020

A new report underscores how increasingly important it is for local businesses to engage effectively with the rapidly-growing number of consumers who leave online reviews on multiple social media platforms...

Issued by Social Places 22 Jan 2020

Connecting with customers on the ground is not dead

There could be light at the end of the tunnel for big brands trying to reconnect with their customers on the ground...

6 hours ago

The Entertainer launches 2020 offers & early-bird discounted SA bundles

The Entertainer's 2020 South African bundle is now available to purchase. The global digital lifestyle brand unveiled its 2020 products with offers in Cape Town, Johannesburg, Pretoria and Durban...

9 hours ago

The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using influencers to create awareness for a new product launch...

By Ryan McFadyen, Issued by HaveYouHeard 7 hours ago

Scan Display Rwanda delivers seamless solution at AIDS conference

Scan Display Rwanda was contracted to supply shell scheme and custom package stands for a 3,500m² exhibition at the International Conference on AIDS and Sexually Transmitted Infections in Africa, held in Kigali, Rwanda, from 2-7 December 2019...

Issued by Scan Display 7 hours ago

Kaya FM bids farewell to the B-Side with Bridget Masinga

After almost four years on the Home of the Afropolitan, Kaya FM bids farewell to Bridget Masinga effective from the end of January 2020...

Issued by Kaya FM 95.9 2 hours ago

Consol Glass goes sonic with Howard Audio

Howard Audio was approached by agency, Grey, to create a new brand sound for Consol Glass; an audio mnemonic that would become the sonic brand identity of Consol to resonate with Consol consumers...

Issued by Howard Audio 7 hours ago

#StartupStory: Empowering girls with Girltivity

According to UNESCO statistics, women make up only 23% of STEM talent globally, and this inequality is often felt in South Africa's science, technology and engineering industries...

By Evan-Lee Courie 12 hours ago

Photoshop or Facetune? How photo editing has been reshaped by society

Twenty years ago, Photoshop was used only by professionals who worked in the beauty industry, reshaping faces and making the human body achieve a new level of perfection that is not realistically feasible...

Issued by Lebrau Press 8 hours ago

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