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We believe that research is done for the greater good - through market research, we help companies and brands identify opportunities within their business to enable sustainable growth.
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SA youth exhibiting strain amidst surging Covid-19 casesYounger South Africans are not having an easy time currently showing the highest levels of fear and depression amongst all age groups, according to recent quantitative research conducted by research firm, Ask Afrika.  19 Jun 2020 Read more

How Covid-19 is impacting your employeesThe Covid-19 pandemic is accelerating business transformation, and although it may be a crisis, it also presents an incredible opportunity for organisational change. In these uncertain times it is critical to reassure your employees that while everything is evolving rapidly, your organisation values them and their unique experience and contribution. Managing a partial or fully remote workforce requires an understanding of the impact of the home environment, and lack of social interaction and other workplace benefits on employee wellbeing. 15 Jun 2020 Read more

Dwindling financial resources weighs heavily on the minds of South AfricansSouth African consumers are paying a heavy price for the prolonged lockdown. According to quantitative research conducted by research firm, Ask Afrika, unemployment and a subsequent loss of income are a growing concern for most South Africans. 2 Jun 2020 Read more

The Target Group Index (TGI) data set - Empowering students and business leaders of tomorrow alongside the University of PretoriaThe TGI (Target Group Index) survey, of which Ask Afrika owns the South African rights, is the global standard for integrated and rich consumer profiling. TGI is used by the majority of top 50 advertisers in South Africa, as well as by diverse media owners and agencies. TGI complements local and global currencies and offers the most comprehensive insights into consumer demographics, behaviour, product and brand usage with rich attitudinal statements. TGI empowers strategic solutions that can help to improve a brand's competitive positioning. It empowers unique selling propositions through rich consumer profiles. 16 Mar 2020 Read more

South Africans stick to icon brands in an increasingly complex consumer landscapeThe relationship between consumers and brands have never been more complex. We have never had more data available, yet we see a decline in both customer experience and brand commitment. Consumers are overwhelmed, and are becoming extremists, self-orientated, demanding and tech-savvy. 12 Nov 2019 Read more


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