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We're obsessed with challenger brands. They shake things up. They change the rules. They get famous.
And they do it with passion and smarts, not big budgets or easy answers.
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Challenger Type - The Dramatic DisruptorBreaking through by changing behaviour 1 Jun 2020 Read more

Challenger Type - The Irreverent MaverickWhen true irreverance makes for unshakable relevance 21 May 2020 Read more

Challenger Type - The Local HeroSometimes local travel, isn't about travelling at all. 28 Apr 2020 Read more

Challenger Type - The Next GenerationThe Next Generation challenger questions the appropriateness of the market leader - or even the whole category - for the times we live in today. It can elegantly position the incumbent as perfect for a time gone by, but new times call for new brands and services. The world's changing - let's move on, people! 25 Mar 2020 Read more

Challenger to Watch: RainChallenger Brands to Watch is our annual shortlist of the challenger brands we expect to make a huge impact in the year ahead. We handpick our challengers looking at various criteria including innovation, market differentiation, perceived momentum, scale and anticipated impact. 7 Feb 2020 Read more


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David Blyth
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