eatbigfish Press Office
We're obsessed with challenger brands. They shake things up. They change the rules. They get famous.
And they do it with passion and smarts, not big budgets or easy answers.
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Latest news

Challenger Type - The Dramatic DisruptorBreaking through by changing behaviour 1 Jun 2020 Read more

Challenger Type - The Irreverent MaverickWhen true irreverance makes for unshakable relevance 21 May 2020 Read more

Challenger Type - The Local HeroSometimes local travel, isn't about travelling at all. 28 Apr 2020 Read more

Challenger Type - The Next GenerationThe Next Generation challenger questions the appropriateness of the market leader - or even the whole category - for the times we live in today. It can elegantly position the incumbent as perfect for a time gone by, but new times call for new brands and services. The world's changing - let's move on, people! 25 Mar 2020 Read more

Challenger to Watch: RainChallenger Brands to Watch is our annual shortlist of the challenger brands we expect to make a huge impact in the year ahead. We handpick our challengers looking at various criteria including innovation, market differentiation, perceived momentum, scale and anticipated impact. 7 Feb 2020 Read more

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David Blyth
Tel: +27 (0)71 483 8514