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Meet some average South Africans as they head into DecemberKLA surveyed a cross-section of South Africans in November.1 What did we ask them? In a nutshell, we asked how they plan to experience the end of what has been a tumultuous year. 7 Dec 2020 Read more

Why real-time, always-on consumer data is a necessityIn the first article of this series, KLA's research director Caitlin Bauristhene drew on the film Moneyball to illustrate why businesses that embrace data will thrive. Now we go deeper, exploring the benefits of having access to a continuous flow of consumer data in a changed world. 25 Nov 2020 Read more

Data in business - and when to call in the cavalryJump forward 10 years, to 2030, and all businesses will have data-driven consumer insights at their fingertips, influencing every decision they make. 9 Oct 2020 Read more

KLA, local market research firm, joins YouGov's Global Partnerships ProgrammeSouth African market research agency KLA is proud to announce its new affiliation with YouGov, as part of YouGov's Global Partnerships Programme. 22 Sep 2020 Read more

KLA Market Research opens a London officeKLA Market Research is delighted to announce the opening of a London office headed up by consumer insights specialist, Lyndsay Mac Dougall, who has rejoined the KLA team. Dougall's career spans over 25 years, during which time she has worked with a diverse range of clients and industries in the UK, South Africa and Africa. 28 Apr 2020 Read more


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