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Brand South Africa is the official Nation Brand custodian and a marketing agency of South Africa, with a mandate to build the country's brand reputation, in order to improve its global competitiveness.
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Heartbeat of the nation: Unpacking the domestic perceptions annual findingsThe heartbeat of a nation: South African behaviour and the evolution of national identity in turbulent times is an exploratory research project embarked on through Brand South Africa's annual national omnibus survey. With 2,500 respondents from the smallest rural to the biggest metro areas and fully representative of the South Africa population, it reveals that the year 2020 brought about many changes, both positive and negative. 17 Mar 2021 Read more

Heartbeat of a nation: South African behaviour and the evolution of national identity in turbulent timesBrand South Africa in collaboration with the Department of Trade, Industry and Competition (DTIC), African Response and Mark Data, will be hosting an exciting webinar on Wednesday, 17 March 2021, under the theme "Heartbeat of a nation: South African behaviour and the evolution of national identity in turbulent times". 12 Mar 2021 Read more

Brand South Africa urges citizens to exercise caution and vigilance as we brave the second wave of Covid-19On Wednesday, 9 December 2020, Minister of Health Dr Zweli Mkhize announced that South Africa has, according to scientific evidence, officially entered into the second wave of the novel coronavirus. 15 Dec 2020 Read more

The Africa nexus - intra-trade and investment as drivers of African developmentBrand South Africa hosted an Africa nexus research reference group webinar with key objectives to determine insights and perspectives on how the African Continental Free Trade (AcFTA) could enable economic recovery and development in the context of the impact of the Covid-19 pandemic. 10 Sep 2020 Read more

The Concerned Citizens: Infographic, narrative and methodologyLast month, we shared and unpacked the profile of the Independent Humanists. This month, their splinter group, the Concerned Citizens, will be explored. Concerned Citizens are very worried about South Africa's inequality, the country's state of affairs, the efficacy of the government and the direction that the country is going due to poor governance. Although this group is concerned about inequality, like the Independent Humanists, they value their power to act as individuals, independent of group trends. Therefore, Concerned Citizens are somewhat more individualistic, do not easily identify with mass movements, and show little support for sport. The latter fact makes them unique in a country where sport enjoys wide and passionate public support. 12 Aug 2020 Read more


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