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Founded in 2010, Irvine Partners is a full-service public relations and integrated marketing agency with offices in London, Cape Town, Johannesburg, Nairobi and Lagos.
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Beat the lockdown blues with #LoveCapeTownSouth Africa has been in lockdown since the end of March, and even with the easing of regulations, movement and gatherings remain restricted as we unite to contain the spread of Covid-19. 2 Jul 2020 Read more

Offices need to go above and beyond for health and safetyAs a number of offices around the country were reopened this week in line with the Level 4 lockdown regulations, companies found themselves scrambling to put in place the essential measures to ensure a healthy work environment for returning staff. David Seinker, founder and CEO of The Business Exchange (TBE) serviced office spaces, shares his thoughts on how companies can keep their employees safe during these unprecedented times. 15 May 2020 Read more

Pivoting on a budget: Driving effective marketing in a 'cut-back' economyThe mental processing of lockdown looks a lot like the five stages of grief. As entrepreneurs, we initially denied the impact on our businesses; we were used to working from home - what would the difference really be? Confronted with the stark increase in home responsibilities with a correlated decrease in wine supplies, anger set in, followed by a quick shift into depression. Our bargaining attempts saw us avidly signing petitions to lift sales bans on rotisserie chickens and cigarettes. Battles hard-won and the lockdown essentially extended, we entered a new phase I've dubbed panicceptance - a state of accepted reality underpinned by feelings of sheer panic. 5 May 2020 Read more

Can South Africa's coastal infrastructure survive corrosion?South Africa has a coastline of over 2,850 kilometres and an extensive, complex and vastly expensive infrastructure has developed along the coast over the past 100 years. This ranges from luxury houses at coastal holiday resorts and quaint villages, to rail and industrial infrastructure in the form of warehouses, cranes, electrical pylons and structural steel. The bulk of this hugely costly infrastructure is concentrated up the west coast at Saldanha Bay, around Cape Town, along the Garden Route, at smaller cities such Port Elizabeth and East London, around the Durban metropolis and at the Richards Bay coal terminal. 24 Apr 2020 Read more

How the digitally savvy CEO approaches business todayWhether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now most business leaders accept that 'digital' is - or should be - an integral part of the organisation's approach to its activities. 14 Apr 2020 Read more

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