On 1 June, the IMC Conference will bring together some of SA’s top marketing minds in the Mother City, to share their knowledge and experiences to help the local marketing community. Some of these minds include:
And their topics will include:
Justin will give the audience a look at global technology trends that will be sharing the future of Africa. From AI and Machine Learing through to Augmented, Virtual and Mixed realty, the future will reveal many opportunities for those willing to act fast and deal with change.
Valter's keynote presentation will address the driving forces behind these disruptions, and why, by no coincidence, we are all of sudden experiencing a proliferation of disruptive technologies and startups. He will dive into the essence of digital disruptors and why it is important to pay attention to the impact they are having on existing businesses. He explains that digital disruptors go beyond smart phones and apps. True disruptors in the digital era include technologies such as 3D printing, IoT, artificial intelligence, wearables, robotics, sensors and many more.
Fran will present on things she learnt the hard way trying to make integration work in an ad agency. The kind of creative work they did when she started in advertising was drastically different to the kind of work ad agencies do now.
According to Fran “It’s fair to say the job I do now didn’t exist when I was at University. The digital revolution and concomitant rise of Integrated Marketing Communication left adland reeling. I’ve seen all the mistakes – and made too many of them myself. I can’t promise I have the answers. But I do have some awesome scars.”
“Big Data”, it’s a buzzword that’s been beaten into submission by marketers, statisticians and data-scientists for years. The reality is that we’re only now beginning to scratch the surface of how to effectively translate the manifold layers of certain data-sets into relevant and actionable insights.
More speaker announcements and topics to follow.
