'Retailtainment' is described as the use of "ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy"...
Eben Esterhuizen 3 Jul 2019
I was recently asked to give advice to someone wanting to launch an FMCG product in the pharmaceutical space in South Africa...
Eben Esterhuizen 23 May 2019
The pharmaceutical sector is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only...
Eben Esterhuizen 15 May 2019
Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies...
Eben Esterhuizen 30 Apr 2019
As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...
Eben Esterhuizen 16 Apr 2019
Branding and selling is about knowing what and how technology can assist in the CX experience but it's also about ensuring that there's a human and emotional connection with the consumer every step of the way...
Eben Esterhuizen 8 Feb 2019
With a sobering 0% growth reported in May 2018 by Nielsen for the global Top 20 manufacturers and a 2.4% growth for the Top 200 manufacturers within the last year, retailers need to know what the top tech customer engagement trends are and incorporate them where possible into their 360' touch point marketing strategy...
Eben Esterhuizen 28 Jan 2019
With a sobering 0% growth reported in May 2018 for the global top 20 manufacturers, businesses need to know what the top tech customer engagement trends are...
Eben Esterhuizen 24 Oct 2018
2018 has been a year of great retail activity and by August we had reached a technical recession. A recession is two consecutive quarters of negative GDP growth...
Eben Esterhuizen 11 Oct 2018
While we focus on women in South Africa during the month of August and honour our constitution for declaring the 9th of August a public holiday; retailers continue to look closely at the overall economic status of women...
Eben Esterhuizen 15 Aug 2018
Forbes' richest people in the world list says Amazon CEO, Jeff Bezos, earns $107.4 million per day, so he must be doing something right...
Eben Esterhuizen 13 Jun 2018
