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Why real-time, always-on consumer data is a necessityIn the first article of this series, KLA's research director Caitlin Bauristhene drew on the film Moneyball to illustrate why businesses that embrace data will thrive. Now we go deeper, exploring the benefits of having access to a continuous flow of consumer data in a changed world. 25 Nov 2020 Read more

Data in business - and when to call in the cavalryJump forward 10 years, to 2030, and all businesses will have data-driven consumer insights at their fingertips, influencing every decision they make. 9 Oct 2020 Read more

KLA, local market research firm, joins YouGov's Global Partnerships ProgrammeSouth African market research agency KLA is proud to announce its new affiliation with YouGov, as part of YouGov's Global Partnerships Programme. 22 Sep 2020 Read more

KLA Market Research opens a London officeKLA Market Research is delighted to announce the opening of a London office headed up by consumer insights specialist, Lyndsay Mac Dougall, who has rejoined the KLA team. Dougall's career spans over 25 years, during which time she has worked with a diverse range of clients and industries in the UK, South Africa and Africa. 28 Apr 2020 Read more

Mining for gold: How to unlock surprising insights to drive brand innovationAs with most sectors and professions today, consumer insights and marketing professionals are under pressure to reinvent their solutions and drive brand innovation - as well as longevity. For those within the consumer insights sphere, there is a growing need to discover ways to unlock the more unexpected or surprising insights, and hence provide brands and businesses with much needed competitive advantages. Often, surprising insights are found when consumers feel comfortable to express themselves, and from probes or questions that researchers may not have originally planned to ask. But can the profession rely simply on bouts of spontaneity - and the occasional moment of inspiration - to uncover these insights? Additionally, how can we ensure that research yields surprising insights every time? 21 Apr 2020 Read more

Embracing human complexity to drive brand innovationIn today's fast-paced, digitally driven world, we are constantly under pressure to simplify and streamline our views, sentiments and beliefs. Indeed, in the age of the emoticon, complexity and depth of meaning or emotion is shunned in favour of speed and easily digested information. 30 Mar 2020 Read more

Can AI play a leading role in SA consumer market research?Artificial intelligence (AI) technology is poised to transform almost every sector of business and industry. 6 Feb 2020 Read more

SA consumers not cutting back on holiday season spending despite downturnDespite the gloomy economic news (the economy contracted by 0.6% quarter on quarter between July and September) SA consumers appear to be determined to make the most of the holiday season. On average, South Africans are budgeting to spend R17,782 on entertainment, travel and gifts over the holiday season, according to a recent survey by market research firm KLA (the survey was conducted amongst 500 South Africans on KLA's Your View Panel). Notably, the survey revealed that 78% of South Africans anticipate spending more - or the same - as they did over the 2018 holiday season. The results are somewhat surprising, given that almost two thirds of consumers surveyed are feeling the pressure on their disposable income. Interestingly, local holiday budgets are aligned with the average intended spend of Americans (US$1,284 which equates to R18,236), according to the PWC Holiday Outlook Report 2019. 12 Dec 2019 Read more

How youth expectations of local leadership mirror expectations of brandsAs the African National Congress (ANC) celebrates its 2019 election victory, South Africans will now be turning their collective attention to President Cyril Ramaphosa to see if he can deliver on his party's promises. Yet we surely cannot afford to ignore one of the most startling statistics to emerge from these elections: only 61% of SA's youth registered to vote in 2019 - which means that 6 million youngsters did not vote in the recent May elections. According to the Electoral Commission of South Africa (IEC), these figures mark the lowest youth representation seen in an election since 1999. 21 Jun 2019 Read more

How bias thinking is crippling brand innovationFor marketers, the key is to create opportunities for different perspectives to emerge 27 May 2019 Read more

Online communities: The fastest growing online research methodologyWhile online research is becoming the norm globally, South African market research tends to lag behind somewhat when it comes to these kinds of research methodologies. Our perception is that our internet penetration rate isn't high enough to make online research viable - especially when it comes to accessing emerging and lower-end markets. Furthermore the industry seems risk averse to try new methodologies. 22 Jan 2014 Read more

KLA at MWA: Mobile Web Africa 2011Mobile technology is growing at a rapid rate in Africa as the line-up for the Mobile Web in Africa Conference 2011 proves. The conference runs 22 to 25 November at the Hyatt Regency in Rosebank and KLA will be there. 3 Nov 2011 Read more

The theme of this year's SAMRA conference was "Dare to Care: Put the heart in the art of research" and KLA's Andrea Chemaly was there. 11 Aug 2011 Read more

Stellar Growth for Local Research Agency KLALocal full-service marketing research company KLA, has become South Africa's largest qualitative marketing research group. 19 May 2011 Read more

KLA Tech: Online surveys launch with an impressive debutAfter its first successes in the online research market in 2007, KLA ran a truly impressive online project reaching a sample of 28'000 respondents early in 2008, which lead to the formation of KLA Tech, a division of KLA 18 May 2011 Read more

An expanding call center increases CATI productivity and capacity at KLAThe KLA call center has recently been increased by 25% allowing us to conduct up to 600 CATI interviews per day 18 May 2011 Read more

KLA's group discussion rooms have moved!The KLA discussion rooms have finally come home; there are three brand new venues at the KLA offices at The Workshop on 7th Avenue in Parktown. 17 May 2011 Read more

KLA won South African Brewery's Supply Partner 2008SAB has had a partnership with KLA since the early 1990's, and whilst times have changed and teams have come and gone, KLA has continued to live by a strong philosophy 25 May 2008 Read more