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The typical brief of the communications department of a large corporate to their public relations company is to improve the reputation of the company. What is often overlooked, however, is that any attempt to improve the reputation without regard for what the company is, and what it is capable of delivering, is typically short lived, and puts the company at severe reputation risk. 21 Oct 2019Read more
The financial services giant set off on the wrong foot with the Peter Moyo crisis. But, how is Old Mutual managing its crisis after firing Moyo twice? Neeran Naidoo, partner in Hewers, assesses this from a crisis communication perspective. 6 Sep 2019Read more