“The euphoria around this final match, which is believed to be the biggest ever on the SuperSport platform, created an unprecedented demand for commercial exposure,” explains Fahmeeda Cassim Surtee, SuperSport & News GM.
“We are thrilled to announce that the entire value of R151 000 will be donated to the Chris Burger/ Pedro Jackson Players Fund, which was set up to assist rugby players who have been seriously injured whilst playing rugby at school, club level or as a professional,” commented Peter McKenzie, Oracle Airtime Sales MD on the joint initiative started by SuperSport and Oracle Airtime Sales.
David Lehr, TinFish CLM Advertising MD, who topped up their client Supa Quick's bid as a gesture of appreciation for their continued 10-year support, saw this as “the perfect opportunity to pay homage to those players who ultimate paid a price playing the sport they so loved”.
“Making peoples' lives safer, both on and off the road, has long been a cornerstone of Supa Quick's commitment to safety,” said Gavin Kockott, chairman of Bridgestone South Africa Retail. In turn. “We are delighted with the news and are pleased that the airtime auction proceeds will be going to such a worthy cause.”
“I commend SuperSport and Oracle Airtime Sales on the initiative and was delighted to assist in selecting a beneficiary,” added Oregan Hoskins, President of the South African Rugby Union.
