[Biz Takeouts Podcast] IT Leaders Africa Summit and Metropolitan's new TVC

10 Mar 2016

On Thursday, 10 March 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) chatted to Ogilvy & Mather Cape Town executive creative director, Tseliso Rangaka, and Metropolitan's head of brand, Llewellyn Allen, to find out more about the new Metropolitan TVC and what makes the campaign so special.

[Biz Takeouts Podcast] IT Leaders Africa Summit and Metropolitan's new TVC

Metropolitan has headed into a completely new direction for a South African financial services provider. The campaign breaks ground in several ways. It is shot in isiXhosa and colloquial Afrikaans (as shown in the second ad which will be revealed later this year).

It prescribes no resolution to the personal financial questions of life. It creates no dogmatic brand assertion, and it is purposefully subtle, rather than brazen.

Check out Metropolitan here.

Episode 165: IT Leaders Africa Summit and the new Metropolitan TVC with Ogilvy & Mather.

Date: 10 March 2016 Length: 17:19min File size: 7.8MB Host: Warren Harding

Then later in the show we looked at the IT Leaders Africa Summit, South Africa’s most respected CIO event, which takes place on 15 and 16 March at Vodacom World in Johannesburg. We spoke to Shannon Mackrill, joint managing director, of event organisers, Kinetic.

The IT Leaders Africa Summit, now in its 7th year, is a meeting place for IT and business leaders across the IT industry. We looked at why this is the not-to-be-missed event for the industry.

Check out IT Leaders Africa Summit here.

Episode 165: IT Leaders Africa Summit and the new Metropolitan TVC with Ogilvy & Mather.

Date: 10 March 2016 Length: 17:36min File size: 8.1MB Host: Warren Harding

The news roundup from Bizcommunity:

The BizTrends2016 PDF is available at BizTrends 2016 special section
March is Brand Manager Month of Bizcommunity
[Bookmark Awards 2016] Sporty 'Brand of the Year' logic
Five reasons to love women in marketing

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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