FMCG News South Africa

Juicy Lucy Classic gets new sponsors

Now in its third year, the Juicy Lucy Classic race organisers have signed up several key sponsorships for the 2010 event taking place on 25 April 2010 at the Mid Illovo Club in KwaZulu-Natal.

Husqvarna, a first-time sponsor, has funded part of the Juicy Lucy adventure trail, to operate a water table and has provided its blower to help clear the route of any leaves and debris through the beautiful Gwahumbe Game Reserve.

According to Team Clothing's Gordon Johnstone, who happens to be an enthusiastic mountain biker himself, this is the third year that his company will be sponsoring the shirts, which will be presented to the first 600 registered entrants.

Goodie bags and lucky draw prizes have offered companies an opportunity to tap into this health oriented market with sponsorships from Tevo, Country Life, Glodina, Palmer's, Fragram and YBike.

The Juicy Lucy Classic, which comprises 18km and 40km mountain bike races, 5km and 10km fun rides, an Ola Milky Lane sponsored kids' event and a brand new 18km trail run through the Gwahumbe game reserve. Enter online on www.roag.co.za.

Let's do Biz