Profile

Brendan Seery has been in the news business for most of his life, covering coups, wars, famines - and some funny stories - across Africa. Brendan Seery's Orchids and Onions column ran each week in the Saturday Star in Johannesburg and the Weekend Argus in Cape Town. Contact him now on
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#OrchidsandOnions: A cutting-edge campaign

An Orchid to Gillette for putting an issue out there, and DA, you get the 'How Not to Win Friends and Influence People' Onion for this week...

By Brendan Seery 10 hours ago

#OrchidsandOnions: Two Onions for Woolworths

And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid...

By Brendan Seery 15 Jan 2019

#OrchidsandOnions: A well-timed pit-stop ad hits the mark

Maybe the social media 'clevers' and whoever in the Ford food chain signed off on the Ecosport SUV 'keyless start' ad can share the Onion...

By Brendan Seery 18 Dec 2018

#OrchidsandOnions: Thank you... for giving life

Misleading advertising will always get an Onion - and so will you, e-toll collecting agency ETC, for your dishonest and threatening campaign...

By Brendan Seery 11 Dec 2018

#OrchidsandOnions - Nando's, Chicken Licken have lots to crow about

In this world of fake news, purveyors of information need to be extra careful. So Onions to Vend and Red Ribbon for a misleading Black Friday ad.

By Brendan Seery 4 Dec 2018

#OrchidsandOnions: Clover's ad is cheesy, but to the point

And Momentum, no matter how good your damage control eventually was, you get the Ford Kuga Memorial Reputation Management Onion...

By Brendan Seery 27 Nov 2018

#OrchidsandOnions: Schweppes has been refreshingly honest

Data that disappears or expires is not just rude, Vodacom, it is also theft. So you get an Onion. And, no, it does not expire...

By Brendan Seery 20 Nov 2018

#OrchidsandOnions: An Orchid for a sparkling ad...

And an Onion to a PR man for his 'shotgun' press release that greatly annoyed the receiver...

By Brendan Seery 13 Nov 2018

The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

#OrchidsandOnions: Mahindra's tongue-in-cheek challenge to the bakkie big boys, and Mediclinic's marketing is sick

When it comes to macho, there are few products more oozing in testosterone in this country than bakkies. Rough, tough and hard to bluff, as our Army sergeant used to swear he would make us (...before dissolving into laughter)...

By Brendan Seery 7 Nov 2018

#OrchidsandOnions: Nespresso does go big

An Orchid because it's different. It's Clooney. And an Onion to Facebook for 'silver bullet' marketing miss, based on snooping...

By Brendan Seery 30 Oct 2018

#OrchidsandOnions: A loud, and crunchy Orchid to KFC

How many of you reading this have not had to bite your tongues as you were rudely, or inefficiently, dealt with by a government employee?

By Brendan Seery 23 Oct 2018

#OrchidsandOnions: Absa ad is on the money

An Onion to the painfully slow SA Post Office for its lightning-fast branded vehicle. I won't post it, because I doubt whether it would get there...

By Brendan Seery 16 Oct 2018

#OrchidsandOnions: The message behind ads

What does it mean to be a man? Most of us, a new Carling ad says, learned the wrong way, from our fathers, about being bold, brave and strong...

By Brendan Seery 2 Oct 2018

#OrchidsandOnions: From Japan with love

Carmaker Toyota gets our heritage right with a giant bead ad, but Tonneau King's bakkie braaiers are just plain stupid...

By Brendan Seery 25 Sep 2018

#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

#OrchidsandOnions: Nando's not chicken in deflating egos

A huge fail for your billboard outside the Wanderers featuring the name 'Rabada', Web Africa. Speed over to collect your Onion...

By Brendan Seery 11 Sep 2018

#OrchidsandOnions: Flag bearer ads have a happy taste, for real

Politicians need to learn that they are not the story. So, City of Joburg, you get this week's Onion for unnecessary ego-stroking...

By Brendan Seery 4 Sep 2018

#OrchidsandOnions: Cooking, cars and Catzavelos... some basic marketing lessons

While the rest of the country wallows in hatred and anger, I am feeling a bit more mellow (it's almost spring, my niece got married over the weekend and I can now run for longer than 20 minutes)...

By Brendan Seery 28 Aug 2018

#OrchidsandOnions: You're not a witness - you're also a bully: How the W Cape government tackles a pressing problem...

The Western Cape government has run some interesting marketing campaigns over the past few years, aimed at changing social behaviour...

By Brendan Seery 21 Aug 2018

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