Every business must have an effective digital marketing strategy in place. Even mom and pop shops in the plumbing or home industry businesses will not survive without one. Just look at the decline in the number of traditional florists against the huge success of online businesses such as Netflorist. The simple ranking your business enjoys with Google will also play a critical role in leads. And your social media and content strategies can help define your success or failure.
Hiring a digital marketing agency is therefore a big decision and needs to be carefully considered.
If you are looking for help with your online presence, here are seven simple and broad guidelines to ensure your partnership is successful and that you get the best return from your agency:
If you are seeking a new through-the-line marketing agency, it goes without saying that you would be best served by a highly regarded integrated agency with in-house digital capabilities. Promise Digital is part of the Promise Group, an integrated owner-managed agency based in Johannesburg, South Africa. Visit www.promisegroup.co.za.