According to local judge chair, Draftfcb Cape Town's executive creative director, Glynn Venter, the Awards are open to any agency, client or individual involved in direct marketing and relationship marketing communication throughout the world.
"Entering these awards is a wonderful opportunity for South African agencies to benchmark themselves against the best on a global basis, especially seeing as judges are only drawn from the ranks of creatives who have had at least five years' experience," he said.
"Judging is based on a creative solution to the marketing problem; taking concept, copy and art direction into account across many channels including direct mail, print, digital, branded website, e-commerce web sites, micro sites, e-mails and online advertising. There are also categories for ambient and guerrilla marketing, mobile marketing, viral video marketing and out-of-home, radio and social media.
"Having judged both locally and at the Caples before, I believe South African agencies have a strong chance of doing well and urge them to consider entering," concludes Venter.
Go to www.dmnews.com/caples-33/section/1014/ to enter.
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