Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Live, PR and OOH juror Lanre Adisa, also CEO/CCO of Noah's Ark Communications, Nigeria...

By Leigh Andrews 1 day ago

#BehindtheSelfie with... Mathe Okaba

This week, we go behind the selfie with Mathe Okaba, CEO of the Association for Communication and Advertising (ACA), which last week held the 24th and final Apex Awards ceremony, ahead of the introduction of the Effie Awards in South Africa next year...

By Leigh Andrews 3 days ago

Blending old-world Italian style with new-world taste updates at Balducci

Balducci at the V&A Waterfront brings you the best of Italian classics like pizza and pasta, with a twist as innovative new items are constantly added to the menu, like the cheese-burger pizza and lemon salmon-roll sushi - plus, there's a winter lunchtime special if your pockets aren't 'tourist deep'...

By Leigh Andrews 16 Jul 2019

#FairnessFirst: Nike just does it again - this time standing strong for equal pay

Nike's recent run of 'Dream Crazy' ads have won more than just global recognition for their strong push towards inclusion and equality - they're also proving that brands really do make more consumer impact when they put consumer's causes first and foremost...

By Leigh Andrews 15 Jul 2019

A story of storytelling: The business of writing with Michael Smorenburg

Author Michael Smorenburg took attendees of the Red & Yellow School's first lunchtime lecture of the year post-July holidays on a journey from fact to fiction and back again in describing his personal writing process...

By Leigh Andrews 12 Jul 2019

'Levelling up' on quality education

Bojane Segooa has a lifelong passion for education. Not only is she currently completing her Master's degree in Innovation, while working as a senior lecturer at Unisa's department of financial accounting...

By Leigh Andrews, Issued by SAICA 11 Jul 2019

Context conquers platform: Connecting with the new-world consumer

Ahead of Kantar's 'best liked ads of 2018' reveal, two sessions were hosted in Cape Town and Johannesburg on the art and science of media success, with a special focus on finding the right mix of channels and creative to #GetMediaRight...

By Leigh Andrews 11 Jul 2019

#BehindtheSelfie with... Bongiwe Tshiqi

This #CSIMonth, we go behind the selfie with Bongiwe Tshiqi, editor of Bona magazine - a 63-year-old brand and the only magazine in the country that publishes in four different languages: English, Zulu, Sotho and Xhosa...

By Leigh Andrews 10 Jul 2019

Dial into the next decade's digital world with foresight from 10-year-olds

In her Meltwater webinar presented on 5 July 2019, IAB CEO Paula Hulley recapped the main points of her IAB Digital Summit 2019 presentation, with extra tips and actionable insights from 10-year-olds, as well as the IAB Direct Brand Report on the current consumer economy...

By Leigh Andrews 9 Jul 2019

#FairnessFirst: Are we on track for 50/50 by 2020?

With gender equality more under the spotlight last year than ever before, many in the marketing and entertainment industry pledged '50/50 by 2020'. With just six months to go before 2020 is a reality and no longer a mythical spot in the future, are those goals on track? Phumzile Mlambo-Ngcuka, head of UN Women, shared insights at the recent Women Deliver conference...

By Leigh Andrews 8 Jul 2019

#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Film and Radio jury president Nedal Ahmed, also senior copywriter at 72andSunny, Amsterdam...

By Leigh Andrews 5 Jul 2019

Hey presto! Incorporate the art of magic and wonder into your business, whatever the industry

Marcel Oudejans is a creative jack of all trades. Among them, he's a corporate magician, keynote speaker and complete conference MC, as producer/founder of Cape Town Magic and executive producer of Magic Africa Productions. He also spoke on the theme of "Wonder" at last week's Creative Mornings Cape Town event, without a PowerPoint presentation - here's what you missed...

By Leigh Andrews 4 Jul 2019

#BehindtheSelfie with... Desiree Gullan

This #CSIMonth, we go behind the selfie with Desiree Gullan, co-founder and executive creative director of G&G Digital...

By Leigh Andrews 3 Jul 2019

#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

Taste the pure winter comfort of pasta ripiena at 95 at Parks this winter!

This media invite was an intriguing one, as we were promised a pasta ripiena master class, with 95 collection founder Giorgio Nava sharing some of his secrets, even embarking on the 'does pineapple belong in an Italian kitchen' debate...

By Leigh Andrews 28 Jun 2019

#CannesLions2019: Accuracy of SA judges' predictions, revealed!

Before the Cannes Lions Festival of Creativity for 2019 kicked off last week, I caught up with six of this year's 7 SA judges for their predictions of the creative work that would roar as winners. Let's see who best saw into the future...

By Leigh Andrews 27 Jun 2019

Wake up to the winter West Coast wonder with a stay at Abalone House

On a misty grey Saturday at the very start of winter, we made our way through the picturesque fishermen's village of Paternoster for a winter 2019 stay at Abalone House. Here's what to expect...

By Leigh Andrews 26 Jun 2019

#BehindtheSelfie with... Kwena Confidence Manamela

This #YouthMonth, we go behind the selfie with Kwena Confidence Manamela, 24-year-old insights strategist at Primedia Broadcasting...

By Leigh Andrews 26 Jun 2019

Quick! Don't miss the business-boosting benefits of putting your customers first

There's no denying that the 'content is king' model has taken a more retail-related slate of late, in that the customer - particularly the customer experience - is fast becoming a top business priority. Read on for key insight's shared at Kantar's recent 'innovation for growth' workshop...

By Leigh Andrews 25 Jun 2019

#BehindtheSelfie with... Simon Hill

This #YouthMonth, we go behind the selfie with Simon Hill, presenter on Mansfield in the Morning, head of creative at Hot 91.9FM, and Liberty Radio Awards 2019 Bright Star, awarded to those with an intrinsic understanding and love for the medium, respects its past, but who also has great ideas about its future...

By Leigh Andrews 19 Jun 2019

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