FoxP2 creative director Justin Gomes (@justinjgomes) says, "Frank.net tells-it-like-it-is and is changing the way people think about life insurance. Therefore, we create campaigns and use tactical opportunities that ensure the ads are talked about.
"We have tapped into the rugby frenzy by producing ads such as, 'If your blood really is green, we pay', for serious illness cover; 'If you choke like the All Blacks, we pay', for life cover; and 'If your job is going the same way as the Div's, we pay' for salary protection.
"The latest installment reads, 'Mr Lawrence after Sunday's match you may want to call 0860 111 735 for life cover'. It is a simple and straight-forward message but any South African who watched the game on Sunday will appreciate the humour."
Original images replaced at 2.12pm on 13 October 2011. "(we don't offer these yet)" removed from direct quote in second paragraph at 3.44pm as it was a hidden comment from the original draft of the press release, referring to a different product and paragraph, which was mistakenly included in the final version sent to media.
