Two Film Grand Prix winners were awarded were after much discussion: one to Fallon London, for the Cadbury's Dairy Milk commercial Gorilla, and the second to T.A.G. SF / McCann Worldgroup San Francisco, for the Microsoft Xbox 360/'Halo 3' video game campaign entered in the new Internet Film category.
The Titanium Grand Prix was presented to Projector Tokyo for its entry titled Uniqlock for Uniqlo. McCann Worldgroup, San Francisco, scooped the Integrated Grand Prix for the Microsoft Halo 3 Game entry Believe.
Agency of the Year went to BBDO New York, Network of the Year award to BBDO, and the Palme d'Or for the best production company was awarded to MJZ, US. Also announced was the gold winner of the Young Lions Film Competition, which went to the Argentinean team for its spot filmed on a Nokia Mobile device for MTV Switch.
During the Film, Titanium & Integrated Awards Ceremony, the Advertiser of the Year trophy was presented to Procter & Gamble and accepted by AG Lafley, chairman and CEO and Jim Stengel, global marketing officer of Procter & Gamble, in honour of P&G's continued creative and innovative advertising.
| Award | Category | Title | Entrant | Advertiser | Product | Agency | Production company |
|---|---|---|---|---|---|---|---|
| Silver | Film Lions | A16 Retail Stores | INTERVIEW | EXCLUSIVE BOOKS | FANATICS BOOK CLUB | OGILVY SOUTH AFRICA | JUMP Cape Town |
| Silver | Film Lions | A21 Banking, Investment & Insurance | BEAUTIFUL | ALLAN GRAY LIMITED | INVESTMENT COMPANY | KING JAMES Cape Town* | VELOCITY FILMS Johannesburg |
| Bronze | Film Lions | A24 Corporate Image | CLAP | MTN | MOBILE TELEPHONE | METROPOLITANREPUBLIC Johannesburg | VELOCITY FILMS Johannesburg |
Entries to the Film category were up on last year, totalling 4626, while the Titanium and Integrated Lions received a record 432 entries. Of the entered work, the Film jury, chaired by Craig Davis, worldwide chief creative officer of JWT London UK, shortlisted 609 entries, of which 21 were awarded Gold, 33 Silver and 52 Bronze Lions.
The Titanium & Integrated jury, chaired by Mark Tutssel, chief creative officer of Leo Burnett Worldwide, Chicago US, reached a shortlist of 33 entries. In the end, they awarded two Titanium Lions and two Integrated campaign Lions.
All the winning work from Cannes Lions 2008, including the Film, Titanium and Integrated winners, is now available to view online, along with their credits, at www.canneslions.com/winners:
For more about Cannes Lions, go to www.canneslions.com.
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