Mokoena: I live in Midstream Estate. I work in Bryanston. I relax in the bush with a Nikon camera.
Mokoena: I'm a proud classical marketer and a humble leader.
Mokoena: I've had an amazing career, 14 years in marketing and 3 years in advertising. I've gone from a marketing trainee to a Managing Director of blue-chip organisations.
Mokoena: I love being a dad.
I love coaching and mentoring people.
I love solving business problems and helping brands grow.
I love music. I have a huge collection across all genres imaginable.
I love photography and have created an awesome collection over the years.
Mokoena: I love the fact that I get exposed to fifteen different industries at any point in time.
Mokoena: I think new business pitches are too cumbersome. Why is it that we have to deliver full services before we are selected? Why can't advertising agencies get selected on the basis of their credentials like other professionals, such as lawyers, doctors, interior designers and architects?
Mokoena: I work from 9am to 6pm. My day consists of one-on-ones with staff, meetings to talk about the work, client meetings, admin, emails, phone calls as well as "me time" at the end of the day for personal reflection.
Mokoena: A strategic mind, an eye for creativity, tenacity, a business mind, a love for people and relationships.
Mokoena: The top five agencies are all formidable competitors. No one agency dominates creative excellence.
Mokoena: Our agenda is very simple: We are here to create value for all our stakeholders. We are about work that sells. But to achieve that, you need happy staff.
Mokoena: Integration, effectiveness, efficiencies, profitability, big data, acquisition, retention, return on investment.
Mokoena: When running, cycling, on a game drive or over a bottle of wine.
Mokoena: Simplicity. I simplify everything. And I always remind myself that human beings are driven by love and fear.
Mokoena: Definitely a technophile.
Mokoena: I'm not a DIY guy, I have a supplier for everything.
Mokoena: Humility, hunger, patience, never stop learning, stay inquisitive, aim to make a difference in the world.
Mokoena: Email: az.oc.yvligo@aneokoM.riatsilA
Twitter: @AlistairMokoena and @OgilvyJoburg
Mobile: 083 264 2589
You can read more about Mokoena by clicking here, and all about Ogilvy Johannesburg in their press office.
*Interviewed by Leigh Andrews.