For this reason Zinto, an established brand activation, entertainment and event company, recently embarked on a roadshow to drive brand awareness and engage with their existing and potential clients at media agencies. The aim was to promote Zinto to marketing decision-makers and showcase their offering which was supported by washroom advertising.
Zinto, which means "all things brand" in Xhosa, embodies the essence of brand experience and consumer loyalty. With over 15 years' experience, the company has developed into a fully-fledged brand activation and events company offering branded entertainment, main market activations, school roadshows, CSI campaigns, talent management, as well as sound and video production.
A creative team of activation specialists boasts a diverse combination of skills and talent that you would not expect to find in a promotions company, including singers, dancers, choreographers, scriptwriters and hip hop performers.
Unlike other activation companies that outsource their staging, Zinto does staging in-house. To this end the company has invested in portable staging complete with professional sound and lighting production, as well as LED screens which take their activations to the next level and enhance the brand experience. Zinto's gig rig portfolio includes multi-ton high-tech vehicles and an assortment of mobile, lightweight stage trailers which are suitable for indoor and outdoor use, easy to transport and set up, and versatile in terms of reconfiguring and customising the parts to accommodate clients' varying needs.
This has positioned Zinto at the forefront in a highly competitive industry, creating new platforms for brands to engage with all market segments through experiential promotional activities and customised campaigns.
Michelle Combrinck, CEO and founder of Zinto says, "Brand activation is the consumer's real experience of a brand, product or service; it drives sales and increases brand image and awareness. Rather than telling people about the features of a product or service, brand activation engages the consumer in the process of experiencing the benefits for themselves. This helps individuals connect with a brand and make intelligent and informed purchasing decisions, and when done correctly brand activation is the most powerful tool in winning brand loyalty."
Zinto has become increasingly popular for its brand encounters which allow brands to engage and connect with their audiences with a combination of music, dance and culture on stage; it is a multi-platform experience that represents the essence of a brand by telling
Combrinck concludes, "The world of brand entertainment makes a product stand out and consumers get to hear the brand's voice thereby increasing and enhancing its market position."
For more information, contact Michelle Combrinck of Zinto on 011 553 1000 or visit www.zinto.co.za