Jo Ramsay, Head of Strategy and Measurement at Openfield commented: "The V&A Waterfront is an iconic South African destination and we are proud to have been appointed to assist them in securing select, like-minded brands as strategic partners. The main purpose of these partnerships is to provide an enhanced consumer experience for visitors to the venue."
The commercial partners' programme being developed by Openfield will incorporate global best practice and will focus on creating mutually beneficial relationships between the V&A Waterfront and premium brands. Strategic partners will be afforded the opportunity to engage with the 23 million visitors that the venue attracts annually.
Executive Manager, Strategic Marketing, Chantelle Cole of the V&A Waterfront commented: "We are in the business of providing extraordinary experiences that leave lasting memories. One of the ways we do this is through events, entertainment and activations. We look forward to working with Openfield in finding the right long-term partners to work with us, thereby creating new platforms that will deepen the experience and in turn the connection with our visitors.