After working with the sponsorship agency for nearly three years, in which time Fester focused her efforts on building the Media and PR offering, she is ready for her new role.
"I am looking forward to the new challenge and the opportunity to expand my new role and influence across the entire strategic framework developed for Engen," commented Fester. "Having spent five years in the industry, I feel the time is right for me to look to apply the thinking and ideas developed through my media background. It is clear that integrated activations are what set brands apart and the use of digital applications, social media and non-traditional channels to speak to consumers is even more important."
"As Client Service Director, Meagan will play a fundamental role in the management of the Engen account and we look forward to her contribution and fresh approach along with the team in the delivery of the campaigns and sponsorship programmes," commented Director, Debra Barnes.