Of his new appointment Craig says: “The SpaceStation are at the sales helm of some of the most valuable digital platforms in sub-Saharan Africa. I believe that digital media is the most exciting media space to be in at the moment, and I am very much looking forward to being a part of The SpaceStation’s innovative and pioneering team.”
“Craig is a formidable force in the media sales arena and we are overjoyed that he is bringing this force to our team,” says Gustav Goosen, CEO of The SpaceStation. “He brings with him a remarkable amount of experience and knowledge which makes him perfectly geared to lead our sales teams in Cape Town, Durban and Johannesburg.”
Craig has worked in the media industry in one form or another since 1995. His career has spanned both the print and digital media space. He first joined the industry as advertising sales consultant at Ramsay Media and in 1999 Craig became an early adopter in the digital space as sales manager for their digital division where he helped launch cartoday.com and Getawaytoafrica.co.za.
In 2008 he joined Media24 as Business Manager for Topcar Magazine
, later Craig was appointed as Head of Sales for the central sales division, and in 2015 he was appointed General Manager Advertising of Media24 Lifestyle. This year he led his sales team to an overall win at the MOST awards in the best print sales team category. Craig is currently part of the Naspers Emerging Leaders program, which he will conclude in 2016.