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about us
Internationally capable, we deliver end-to-end paid performance solutions based on the goals that matter to you the most. Our ambition is to consistently achieve outstanding results, leads, sales and conversions with online media that is driven by data, programmatic technology and many years of digital and media experience.

We see people, not just numbers. For us, there are no public holidays, weekends or even sleep. We understand digital and have a deep love for it.

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Why we believe we are a cool fit for Brands and Agencies?

  • We love to be Superhero's for our clients, and don't stop until we see results
  • We are proudly award winning, based on our performance
  • Certified turnkey Digital Media, Programmatic & SEO experts
  • Internationally capable (strategy & execution), with extensive experience in Africa
  • Premium partners of Google and Facebook (Facebook Ambassador Agency)
  • Premium Adform programmatic partner
  • In Country Digital Media workshops available
  • Multi-platform solutions
  • Real time Reporting and analytics dashboard (data & technology driven)
  • Trends & Insights presentations
  • Access to latest \ innovative Media products
  • Cost efficient for Global brands to use an African agency



Digital Optimization - What We Do!

Yes, we are a boutique digital media "performance marketing agency," but we also offer a turn key solution for those clients and agencies that want it all done in one place.

  1. DO Perform Agency solutions: For agencies that would like in house digital media enablement
  2. DO Direct: Our "direct to client" digital media offering
  3. DO Consult: For clients needing strategic planning, training or performance media consultation
  4. DO Create: Design, content, innovation and creative inspiration
  5. DO Commerce: Easy, robust E-commerce solutions and packages



Digital Optimization - Digital Media Services

We offer a wide range of services including - PPC (Google), SEO, Programmatic, premium bookings, paid social campaigns - as well as content creation, design and website design and development.

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Digital Optimization - Where We Do It?

Digital Optimization is proud of a culture that is thriving despite being a decentralized organization. We have hub offices all over South Africa and yet our culture is the most important retention strategy we enjoy. We can work from our offices, homes, the airport, an island, or from the gym. We believe that happy healthy people do happy, healthy business. Our culture includes being respectful, happy, human centred, truthful, remarkable and brave.

JHB Hub Office


Stellenbosch, CPT Hub Office