Nothing Gets Marketers Closer to their Consumers than Mobile

Mobile has sparked a new world of media in which every object is a medium and every place is an opportunity for a message.

There is no other platform that is as personal, as pervasive, and provides the opportunity for proximity to connect with consumers in the right place and time.

It is time to reimagine marketing with mobile leading the charge.

Every Moment is Mobile.

MMA Global

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the Mobile Marketing Association is an action-oriented organization with global focus, regional actions and local relevance. The Mobile Marketing Association's (MMA) primary focus is to establish mobile as an indispensible part of the marketing mix. We works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.

MMA South Africa

With over 70 members active in South Africa, the South African Local Council of the Mobile Marketing Association was founded in 2008, and has been actively participating in the promotion, establishment and growth of the mobile marketing and advertising industry in this country.

Mobile Marketing Association (MMA) members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.

We focus on the following:
  • Leadership: Code of Conduct, Standards & Guidelines, Training & Education
  • Promotion: Awards, Events, Networking
  • Access: Case Studies, Best Practices, Research and Insights

To keep your finger on the pulse of mobile marketing in South Africa. Get the latest mobile stats, case studies, insights about Africa, training and specials on events supported by the MMA of SA...

Join our local MMA community for FREE at

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