Facebook.com ranked as the second-most visited property reaching 6.2 million unique visitors, followed by Microsoft sites which reached 6.1 million visitors. These and other relevant findings are presented in the comScore report: The State of the Internet with a focus on Chile.
"Internet access, usage and engagement in Latin America continue to show strong growth across the region," said Alejandro Fosk, senior vice president of comScore Latin America. "As one of the most developed digital markets in Latin America, Chile provides both global and local brands with the opportunity to reach a growing audience of users that are continually turning to the Internet as a source of information, entertainment and communication on a daily basis."
In May 2010, 7.1 million people age 15 and older visited the Internet from a home or work location in Chile, a 16% increase from the previous year, making Chile one of the fastest-growing online markets. Google sites ranked as the most-visited Internet property with 6.8 million visitors, up 27% from the previous year. Facebook.com ranked as the #2 most-visited destination reaching more than 6.2 million visitors, as it surged 41% from the previous year as the social networking site continued to gain popularity across the Latin America region. Microsoft sites ranked third with 6.1 million visitors, an increase of 20%, while Terra - Telefonica captured the #4 spot with 4.1 million visitors, nearly doubling its audience base from the last year.
Top 15 Internet Properties in Chile by Unique Visitors May 2010 vs. May 2009 Total Audience Age 15+ Chile - Home/Work Location* Source: comScore Media Metrix | |||
---|---|---|---|
Total Unique Visitors (000) | |||
May-2009 | May-2010 | % Change | |
Total Internet : Total Audience | 6,145 | 7,114 | 16 |
Google sites | 5,355 | 6,797 | 27 |
FACEBOOK.COM | 4,399 | 6,219 | 41 |
Microsoft sites | 5,050 | 6,069 | 20 |
Terra - Telefonica | 2,179 | 4,120 | 89 |
Yahoo! sites | 2,763 | 3,397 | 23 |
Wikimedia Foundation sites | 2,239 | 3,215 | 44 |
Empresa El Mercurio S.A.P. | 2,081 | 2,888 | 39 |
TARINGA.NET | 1,462 | 2,495 | 71 |
Grupo La Tercera | 1,636 | 2,175 | 33 |
Hi-Media Group | 2,364 | 2,114 | -11 |
Orange sites | 1,301 | 2,103 | 62 |
WordPress | 1,580 | 2,079 | 32 |
MercadoLibre | 1,846 | 2,056 | 11 |
NetShelter Technology Media | 1,467 | 1,761 | 20 |
MEGAUPLOAD.COM | 973 | 1,661 | 71 |
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Additional findings from the report include:
To register for the webinar, The State of the Internet with a focus on Chile, go to www1.gotomeeting.com/register/783012320.
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