CEO and founder- where does it even start and end? As the leader of a startup digital agency, I have found myself being the creative director, chief revenue officer and head of administration all in one day. However, ultimately this means I am a leader of an international business that’s using digital marketing to empower Africans to connect to the world.
A fierce personality, a big heart, a creative mind, a wide smile and Lipstick MAC shade Teddy.
When asking my mom, she reminded me it wasn’t a simple answer, but I believe the most consistent answer was a shopkeeper or a handbag designer.
I started my career thinking I would be a copywriter in the consumer advertising world. Writing radio adverts for Smirnoff and planning the event concept and rollout for the J&B Met. Very quickly I realised my passion wasn’t in the creative consumer-orientated chaos and decided to use my skills to venture into the corporate world as a communications specialist within HR.
Using my combination of copywriting, conceptual thinking, creative development and the love for digital I used those skills to grow and develop my brand within the industry. Fast forward nearly 10 years- here we are.
I wanted to make a difference through digital and creativity. The business, built for an employer and corporate brand development and amplification on credible business channels like LinkedIn - this all for me is about levelling the playing field for talent and giving those that otherwise wouldn’t have the visibility to build their career, a chance - digitally.
From both aspects, I wanted to empower businesses to transform their recruiting strategies that put more of Africa’s talent on the map and I wanted more people that would not normally be visible to employers to have a head start when they otherwise potentially wouldn’t.
They say great things never come from your comfort zone. My whole life I have liked to think of myself as a high performer and achiever in the workplace - this has challenged me like never before! I have also built a totally remote team that operate between Dublin and South Africa- so the journey of navigating time difference has also been an interesting one.
The ability to make an impact on people’s lives. Not by selling them a product or service through creativity, digital and marketing but by meaningfully connecting people in our communities to economic opportunity through propelling careers in Africa.
If you had asked me two years ago - it probably would have been relocating to Dublin for my dream job - LinkedIn. Now that I am here, I would say the highlight has been being able to actually create economic opportunity in my business through hiring and building my own team and not just through empowering our clients to do so.
Starting from one, we are now at an employee count of six in just over a year. That to me I think is the biggest highlight.
We’re very lucky that Dublin and Europe are now opening up so I feel like travel is back on the cards- something I really have missed over the last 18 months. I also spend my time consulting on other passion projects in between a game or two of tennis (when the weather allows).
I am hooked on the podcast series Diary of a CEO by Steven Bartlett. He interviews international thought leaders from social, politics, lifestyle and sport. The people who range from Jay Shetty, James Smith, Dr Jordan B Peterson to Molly Mae all cater to such diverse, meaningful topics we’re all dealing with in some way, every day.
Hopefully loads of travel into Africa - a continent that lights my soul on fire. I know next month we’re embarking on a business trip to Uganda, Kenya and Rwanda to present at a digital HR conference and to meet the clients we so frequently connect with over video comms.
I am also turning 30 this year - so hopefully some time off the grid to connect and celebrate with those (near and far) that have been so key on my journey so far.
