"We are in the process of an aggressive growth strategy in the GCC and recognised the need to align our supply chain strategy to our business strategy," PAN Emirates Group finance director Mohammed Katawala said, adding that supply chain costs form a big part of the final product cost, and if not managed properly, could ultimately put the business at risk. "We wanted to have an expert look at our supply chain holistically to optimise it and align it to our business needs," Katawala said. This was done "with the objective of improving operational efficiency and service excellence in our logistics and distribution facilities."
Frank Courtney, CEO of Barloworld Logistics Middle East and Asia, said that the first six months of the company's engagement with Pan Emirates "will be used to map, design and implement the solution; the second six months will be for the deployment and entrenchment of best practices in the business." Katawala told TradeArabia News Service he expected a large reduction in the overall transportation cost whilst simultaneously enjoying an improvement in service levels to the end consumer.
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