The PMSA's objectives are "to represent, promote, express, interact and intervene in all matters concerning the collective industry and matters of common interest to members."
Can one assume this includes "representing, expressing, interacting or intervening" on what GCIS has been saying about rewarding positive editorial coverage with positive advertising investment, given the potential of these comments on the owners' bottom line? And remember, those owners include Avusa, Independent, News 24 and Caxton.
Not today, thank you.
The owners and managers are keeping their heads down. Instead, it's the editors, who have a string of far-from-insignificant challenges of their own, such as editorial quality, accuracy, training and building confidence in their content, who are "deadlocking" with Manyi and who will meet with government on the deteriorating relationships with government - which, when it's all done and dusted, impact on the bottomline.
Continue reading the full analyis on www.thedailymaverick.co.za.
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