The inaugural South African Virgin Active Sport Industry Awards were held last night, Thursday, 17 February 2011, at Emperor's Palace, Johannesburg. The awards are described as the first-ever opportunity for the rapidly evolving South African sports market to celebrate its business achievements.
Winners
Best Sponsorship of a Sport Event or Competition: MTN - MTN Sponsorship of the 2010 FIFA World Cup
The Virgin Unite Corporate Social Responsibility in Sport Award: SuperSport - Let's Play
The Technological Innovation in Sport Award: Nike - Nike Innovation
Best Use of PR in a Sport Campaign: MTN - Last Fan Standing
Best Grassroots Development Programme: Nike - Nike's Elite Training Grassroots Programme
Best Use of Digital Communications in Sport: HI-TEC - Liquid Mountaineering
Best TV Sport Commercial: Vodacom - Join the Voice Behind Bafana Bafana
Best Sponsorship of a Sport Team or Individual: Chevrolet - Chevrolet Warriors
Best Integrated Sport Marketing Campaign: South African Rugby Union - Bokkie
Virgin Atlantic Sport Team of the Year: Western Province and Stormers Rugby
Sport Brand of the Year: Nike
Sport Agency of the Year: Exp South Africa
SuperSport Outstanding Contribution to South African Sport: The Bulls
Virgin Active Sport Leader of the Year Award: Danny Jordaan, 2010 World Cup Organising Committee CEO
Lifetime Achievement Award in association with Johnnie Walker: Sam Ramsamy
