Email marketing continues to be a dominant channel for communicating messaging in the trillion-dollar travel and tourism industry. Brand communication in this space is highly competitive, and being able to stand out from competitors is critical. In 2022, more than 3.9 billion travel-related emails were sent from South Africa’s largest digital messaging platform, Everlytic.
In a bid to understand what worked best in these travel mailers, Everlytic collaborated with behavioural communications firm, BreadCrumbs Linguistics, to analyse the language trends and communication patterns in the 20 top-performing emails.
The research found travel emails that incorporated behavioural insights – paying close attention to the link between language, decision-making, and behaviour – were the most effective.
To find out more about these successful ways to boost engagement and sales in your travel emails, as well as how behavioural communication can help your brand achieve this, download and explore this full free report on www.everlytic.com.