The first of the four awards ceremonies honoured Promo, Direct Lions and the inaugural PR categories. SA had five entries shortlisted for Direct and two for Promo.
After selecting a shortlist of 143 from the 1118 entries submitted in the Promo Lions categories, a total of 44 winners were chosen by the international jury. The Promo Grand Prix went to Beacon Communications in Tokyo for its entry ‘Yubari' to promote the Yubari Resort. A further 10 Gold, nine Silver, 24 Bronze Lions were also awarded.
Cumminsnitro, in Brisbane, were the winners of the inaugural PR Grand Prix for Tourism Queensland's ‘Best Job in the World'. In its first year, the PR category received 431 entries, from which the jury also chose to award 17 PR Lions from an initial shortlist of 37 (South Africa did not make the PR shortlist).
‘Best Job in the World' was also awarded the Direct Grand Prix, making this Cumminsnitro's second Grand Prix of the night. Eleven Gold, 12 Silver and 26 Bronze trophies were given from a total of 1364 entries, of which 180 were shortlisted.
The Direct Agency of the Year award was won by Shackleton, Madrid.
Leading the Promo jury was William Rosen, president and chief creative officer of Arc Worldwide, North America. Lord Tim Bell, chairman of Chime Communications, was president of the first PR Jury and David Sable, vice chairman and COO of Wunderman, headed up the Direct Jury.
| Prize | Cat. No | Title | Advertiser | Product | Entrant Company | Country | Agency |
|---|---|---|---|---|---|---|---|
| Grand Prix | D01/044 | BEST JOB IN THE WORLD | TOURISM QUEENSLAND | ISLANDS OF THE GREAT BARRIER REEF | CUMMINSNITRO Brisbane | AUSTRALIA | CUMMINSNITRO Brisbane |
| Gold Lion | A04/012 | BANNER CONCERTS | AXION | YOUTH BANKING | BOONDOGGLE Leuven | BELGIUM | BOONDOGGLE Leuven |
| Gold Lion | A04/036 | THE GREAT SCHLEP | JEWISH COUNCIL FOR EDUCATION & RESEARCH | THE GREAT SCHLEP | DROGA5 New York | USA | DROGA5 New York |
| Gold Lion | A06/015 | LET IT RING | OVK/PARENTS OF CHILD ROAD VICTIMS | ROAD SAFETY AWARENESS | HAPPINESS BRUSSELS | BELGIUM | HAPPINESS BRUSSELS |
| Gold Lion | A08/024 | VILLAGE WHERE NOTHING EVER HAPPENS | CONECT | SPECIALISED COUNCIL OF PAY TV THEMATIC CHANNELS | SHACKLETON Madrid | SPAIN | SHACKLETON Madrid |
| Gold Lion | B02/003 | TED696 PROJECT | LION NATHAN AUSTRALIA | TOOHEYS EXTRA DRY 696ML | BMF Sydney | AUSTRALIA | BMF Sydney |
| Gold Lion | B03/028 | BEST JOB IN THE WORLD | TOURISM QUEENSLAND | ISLANDS OF THE GREAT BARRIER REEF | CUMMINSNITRO Brisbane | AUSTRALIA | CUMMINSNITRO Brisbane |
| Gold Lion | C04/011 | BANNER CONCERTS | AXION | YOUTH BANKING | BOONDOGGLE Leuven | BELGIUM | BOONDOGGLE Leuven |
| Gold Lion | C05/028 | DANCE | T-MOBILE | T-MOBILE | SAATCHI & SAATCHI London | UNITED KINGDOM | SAATCHI & SAATCHI London |
| Gold Lion | C06/018 | BEST JOB IN THE WORLD | TOURISM QUEENSLAND | ISLANDS OF THE GREAT BARRIER REEF | CUMMINSNITRO Brisbane | AUSTRALIA | CUMMINSNITRO Brisbane |
| Gold Lion | C08/019 | THE VILLAGE WHERE NOTHING EVER HAPPENS | COUNCIL OF PAY TV THEMATIC CHANNELS | PAY TV CHANNELS | SHACKLETON Madrid | SPAIN | SHACKLETON Madrid |
| Gold Lion | C11/094 | LET IT RING | OVK/PARENTS OF CHILD ROAD VICTIMS | ROAD SAFETY AWARENESS | HAPPINESS BRUSSELS | BELGIUM | HAPPINESS BRUSSELS |
| Silver Lion | A01/074 | THE NAVIGATIONLETTER | VOLKSWAGEN | NAVIGATION SYSTEMS | DDB GERMANY BERLIN | GERMANY | DDB GERMANY BERLIN |
| Silver Lion | A03/002 | FOLDER MAILING | MERCEDES-BENZ DEUTSCHLAND | MERCEDES-BENZ SPRINTER | LUKAS LINDEMANN ROSINSKI Hamburg | GERMANY | LUKAS LINDEMANN ROSINSKI Hamburg |
| Silver Lion | A04/038 | VILLAGE WHERE NOTHING EVER HAPPENS | CONECT | SPECIALISED COUNCIL OF PAY TV THEMATIC CHANNELS | SHACKLETON Madrid | SPAIN | SHACKLETON Madrid |
| Silver Lion | A05/001 | PEACE MIRROR | SHISEIDO SKINCARE | D-PROGRAM SKINCARE | HAKUHODO KETTLE Tokyo | JAPAN | HAKUHODO Tokyo / HAKUHODO KETTLE Tokyo |
| Silver Lion | A07/020 | TED696 PROJECT | LION NATHAN AUSTRALIA | TOOHEYS EXTRA DRY 696ML | BMF Sydney | AUSTRALIA | BMF Sydney |
| Silver Lion | B02/018 | STORE+ THE STORE THAT SELLS HOPE | PORTUGUESE RED CROSS | RED CROSS DONATIONS | LEO BURNETT LISBOA | PORTUGAL | LEO BURNETT LISBOA / ARC WORLDWIDE LISBOA Lisbon |
| Silver Lion | B03/077 | THE GOMERAN WHISTLE | WWW.BUSUU.COM | LANGUAGE LEARNING WEB | LA DESPENSA Madrid | SPAIN | LA DESPENSA Madrid |
| Silver Lion | C11/106 | STORE+ THE STORE THAT SELLS HOPE | PORTUGUESE RED CROSS | RED CROSS DONATIONS | LEO BURNETT LISBOA | PORTUGAL | LEO BURNETT LISBOA |
| Silver Lion | D01/011 | WAKE UP, HUMANS! | AMNESTY INTERNATIONAL | HUMAN RIGHTS AWARENESS | AIR Brussels | BELGIUM | AIR Brussels |
| Silver Lion | D01/037 | YELLOW TREEHOUSE | YELLOW PAGES | YELLOW PAGES | AIM PROXIMITY Auckland | NEW ZEALAND | AIM PROXIMITY Auckland / COLENSO BBDO Auckland |
| Silver Lion | D01/071 | VILLAGE WHERE NOTHING EVER HAPPENS | SPECIALIZED COUNCIL OF PAY TV THEMATIC CHANNELS | MIRAVETE DE LA SIERRA | SHACKLETON Madrid | SPAIN | SHACKLETON Madrid |
| Silver Lion | D01/092 | TRILLION DOLLAR CAMPAIGN | THE ZIMBABWEAN | THE ZIMBABWEAN NEWSPAPER | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Bronze Lion | A01/015 | XTREME PRECISION | KOMATSU | CONSTRUCTION MACHINES | DUVAL GUILLAUME Antwerp | BELGIUM | DUVAL GUILLAUME Antwerp |
| Bronze Lion | A01/089 | THE HOMELESS LETTER | GOTHENBURG HOMELESS AID | HOMELESS CHARITY | GOSS Gothenburg | SWEDEN | GOSS Gothenburg |
| Bronze Lion | A02/028 | PAPER HANDKERCHIEF BOOK | VERLAGSGRUPPE LÜBBE & CO. | BOOK PUBLISHERS | SERVICEPLAN Munich | GERMANY | SERVICEPLAN Munich |
| Bronze Lion | A02/082 | ABODE CS4 TROJANHORSE | 2009 | DTP JOB VACANCY | 2009 Amsterdam | THE NETHERLANDS | 2009 Amsterdam |
| Bronze Lion | A02/085 | STEP ON STEP | STEP CARPET | STEP CARPET | TBWA\ISTANBUL | TURKEY | TBWA\ISTANBUL |
| Bronze Lion | A05/020 | BANK TRANSFER JOB-AD | DRAFTFCB KOBZA | JOBS POSTING | DRAFTFCB KOBZA Vienna | AUSTRIA | DRAFTFCB KOBZA Vienna |
| Bronze Lion | A06/001 | THE LEGO CODES | MYTOYS.DE | LEGO BRICK BOXES | LUKAS LINDEMANN ROSINSKI Hamburg | GERMANY | LUKAS LINDEMANN ROSINSKI Hamburg |
| Bronze Lion | A06/010 | THROW US A BONE | SYDNEY DOGS & CATS HOME | ANIMAL RESCUE SHELTER | M&C SAATCHI/MARK Sydney | AUSTRALIA | M&C SAATCHI/MARK Sydney |
| Bronze Lion | A07/062 | BLUEMOTION PETROL RECEIPT | VOLKSWAGEN | POLO BLUEMOTION | DDB GERMANY HAMBURG | GERMANY | DDB GERMANY HAMBURG |
| Bronze Lion | A07/098 | UNBREAKABLE KISS | DE BEERS | DE BEERS DIAMONDS | JWT New York | USA | JWT New York |
| Bronze Lion | A07/122 | PARKING TICKET CONVERTER | SPORTSPEC | BICYCLE RETAILER | GOSS Gothenburg | SWEDEN | GOSS Gothenburg |
| Bronze Lion | A08/033 | CHANGED CREDITS & EPISODES | RADIO STATION STUDIO BRUSSELS | MUSIC FOR LIFE | MORTIERBRIGADE Brussels | BELGIUM | MORTIERBRIGADE Brussels |
| Bronze Lion | A09/009 | WHEN WILL THE FRUIT BURST | PASCALL | CONFECTIONERY | DDB NEW ZEALAND Auckland | NEW ZEALAND | DDB NEW ZEALAND Auckland |
| Bronze Lion | B03/029 | FLIRTING WITH SOUND | MTR ELEMENTS | ELEMENTS MALL | McCANN WORLDGROUP Causeway Bay | HONG KONG | McCANN WORLDGROUP Causeway Bay |
| Bronze Lion | B03/042 | BETTER SOCCER FOR BETTER TELEVISION | BELGACOM TV | DIGITAL TV SOCCER SUBSCRIPTIONS | FAMOUS Brussels | BELGIUM | FAMOUS Brussels |
| Bronze Lion | B03/046 | THE LEGO CODES | MYTOYS.DE | LEGO BRICK BOXES | LUKAS LINDEMANN ROSINSKI Hamburg | GERMANY | LUKAS LINDEMANN ROSINSKI Hamburg |
| Bronze Lion | B03/060 | BUSINESS CARDS | DE LIJN | PUBLIC TRANSPORT COMPANY | DUVAL GUILLAUME BRUSSELS | BELGIUM | DUVAL GUILLAUME BRUSSELS |
| Bronze Lion | C01/017 | MAGIC SALAD PLATE | FOUR'N TWENTY MEAT PIES | FOUR'N TWENTY MEAT PIES | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE |
| Bronze Lion | C02/019 | BLUEMOTION PETROL RECEIPT | VOLKSWAGEN | VW POLO BLUEMOTION | DDB GERMANY HAMBURG | GERMANY | DDB GERMANY HAMBURG |
| Bronze Lion | C02/021 | FLICKR | DAIMLER | MERCEDES-BENZ | JUNG von MATT Hamburg | GERMANY | JUNG von MATT Hamburg |
| Bronze Lion | C02/028 | THE NAVIGATIONLETTER | VOLKSWAGEN | VOLKSWAGEN NAVIGATION SYSTEMS | DDB GERMANY BERLIN | GERMANY | DDB GERMANY BERLIN |
| Bronze Lion | C04/025 | GETTINGUTHRU | ANZ BANK | TERTIARY BANKING | RAPP NEW ZEALAND Auckland | NEW ZEALAND | RAPP NEW ZEALAND Auckland |
| Bronze Lion | C07/011 | FLIRTING WITH SOUND | MTR ELEMENTS | ELEMENTS MALL | McCANN WORLDGROUP Causeway Bay | HONG KONG | McCANN WORLDGROUP Causeway Bay |
| Bronze Lion | C07/015 | THE LEGO CODES | MYTOYS.DE | LEGO BRICK BOXES | LUKAS LINDEMANN ROSINSKI Hamburg | GERMANY | LUKAS LINDEMANN ROSINSKI Hamburg |
| Bronze Lion | D01/015 | TED696 PROJECT | LION NATHAN AUSTRALIA | TOOHEYS EXTRA DRY 696ML | BMF Sydney | AUSTRALIA | BMF Sydney |
| Bronze Lion | D01/032 | FERNANDO TORRES | BANCO GALLEGO | BANKING | CONTRAPUNTO Madrid | SPAIN | CONTRAPUNTO Madrid |
| Total Entries: | 50 |
| Prize | Cat. No | Title | Advertiser | Product | Entrant Company | Country | Agency |
|---|---|---|---|---|---|---|---|
| Grand Prix | B07/033 | YUBARI | YUBARI RESORT | RESORT FACILITIES | BEACON COMMUNICATIONS Tokyo | JAPAN | BEACON COMMUNICATIONS Tokyo |
| Gold Lion | A01/123 | STORE+ SELLS HOPE | PORTUGUESE RED CROSS | RED CROSS DONATIONS/HOPE | LEO BURNETT LISBOA | PORTUGAL | LEO BURNETT LISBOA / ARC WORLDWIDE LISBOA Lisbon |
| Gold Lion | A02/035 | MAGIC SALAD PLATE | FOUR'N TWENTY | MEAT PIES | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE |
| Gold Lion | A04/006 | ADITHREAD | ADIDAS NEW ZEALAND / NEW ZEALAND RUGBY UNION | ALL BLACKS RANGE | TBWA\WHYBIN\TEQUILA Auckland | NEW ZEALAND | TBWA\WHYBIN (180\TBWA) Auckland |
| Gold Lion | A08/003 | WHEN WILL THE FRUIT BURST | PASCALL | FRUIT FLAVOURED SWEETS | DDB NEW ZEALAND Auckland | NEW ZEALAND | DDB NEW ZEALAND Auckland |
| Gold Lion | A09/070 | LET IT RING | OVK/PARENTS OF CHILD ROAD VICTIMS | ROAD SAFETY MESSAGE | HAPPINESS BRUSSELS | BELGIUM | HAPPINESS BRUSSELS |
| Gold Lion | B01/005 | FRUIT BURST | PASCALL | FRUIT FLAVOURED SWEETS | DDB NEW ZEALAND Auckland | NEW ZEALAND | DDB NEW ZEALAND Auckland |
| Gold Lion | B01/025 | MAGIC SALAD PLATE | FOUR'N TWENTY | MEAT PIES | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE |
| Gold Lion | B02/002 | TED696 PROJECT | LION NATHAN AUSTRALIA | TOOHEYS BEER 696ML | BMF Sydney | AUSTRALIA | BMF Sydney |
| Gold Lion | B03/022 | BABY MADE ON BOARD | DODGE | DODGE JOURNEY | PROXIMITY BBDO Brussels | BELGIUM | PROXIMITY BBDO Brussels |
| Gold Lion | B07/002 | ZUJI BEANS | ZUJI | TRAVEL BOOKING WEBSITE | HAPPY SOLDIERS Sydney | AUSTRALIA | HAPPY SOLDIERS Sydney / THE HALLWAY/1220 Redfern |
| Silver Lion | A06/002 | TED696 PROJECT | LION NATHAN AUSTRALIA | TOOHEYS BEER 696ML | BMF Sydney | AUSTRALIA | BMF Sydney |
| Silver Lion | A06/014 | GAME OF DEATH | NOKIA | N96 BRUCE LEE LIMITED EDITION PHONE | JWT BEIJING | CHINA | JWT BEIJING / A4A Beijing |
| Silver Lion | A06/019 | STORE THAT SELLS HOPE | PORTUGUESE RED CROSS | RED CROSS DONATIONS/HOPE | LEO BURNETT LISBOA | PORTUGAL | LEO BURNETT LISBOA / ARC WORLDWIDE LISBOA Lisbon |
| Silver Lion | B07/027 | UPLOAD CINEMA | FILM THEATRE DE UITKIJK | CINEMA SCREENING | LOWE/DRAFTFCB Amsterdam | THE NETHERLANDS | LOWE/DRAFTFCB Amsterdam |
| Silver Lion | B09/014 | VILLAGE WHERE NOTHING EVER HAPPENS | CONECT - SPECIALIZED COUNCIL OF PAY TV THEMATIC CHANNELS | PAY TV ADVERTISING/MIRAVETE VILLAGE | SHACKLETON Madrid | SPAIN | SHACKLETON Madrid |
| Silver Lion | B09/027 | SAVE THE WORDS | OXFORD FAJAR | OXFORD DICTIONARY | Y&R Singapore | SINGAPORE | Y&R Singapore |
| Silver Lion | B12/006 | LISTEN | KOREA HEART FEDERATION | HEART DISEASE CAMPAIGN | CREATIVIA Seoul | KOREA | CREATIVIA Seoul |
| Silver Lion | C01/007 | VILLAGE WHERE NOTHING EVER HAPPENS | CONECT: SPECIALIZED COUNCIL OF PAY TV THEMATIC CHANNELS | PAY TV ADVERTISING/MIRAVETE VILLAGE | SHACKLETON Madrid | SPAIN | SHACKLETON Madrid |
| Silver Lion | C01/052 | BABY MADE ON BOARD | DODGE | DODGE JOURNEY | PROXIMITY BBDO Brussels | BELGIUM | PROXIMITY BBDO Brussels |
| Bronze Lion | A01/064 | CARLTON DRAUGHT PLASTIC CUP | FOSTER'S GROUP | DRAUGHT BEER | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE / CSM MELBOURNE Melbourne |
| Bronze Lion | A01/077 | LISTEN | KOREA HEART FEDERATION | HEART DISEASE CAMPAIGN | CREATIVIA Seoul | KOREA | CREATIVIA Seoul |
| Bronze Lion | A01/092 | DROP THE BOMB | FOSTER'S GROUP | CARLTON DRAUGHT BEER | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE |
| Bronze Lion | A01/131 | GAS STATION | SUZUKI | SUZUKI CARS | ROBERT/BOISEN & LIKE-MINDED Copenhagen | DENMARK | ROBERT/BOISEN & LIKE-MINDED Copenhagen |
| Bronze Lion | A02/081 | WORLD'S 1ST EPHEMERAL MUSEUM | DIAGEO PORTUGAL | PAMPERO RUM | LEO BURNETT LISBOA | PORTUGAL | LEO BURNETT LISBOA / ARC WORLDWIDE LISBOA Lisbon |
| Bronze Lion | A06/022 | CHANGE YOUR NAME IN GEROLSTEINER | GEROLSTEINER | MINERAL WATER | MORTIERBRIGADE Brussels | BELGIUM | MORTIERBRIGADE Brussels |
| Bronze Lion | A07/010 | VILLAGE WHERE NOTHING EVER HAPPENS | CONECT - SPECIALIZED COUNCIL OF PAY TV THEMATIC CHANNELS | PAY TV ADVERTISING/MIRAVETE VILLAGE | SHACKLETON Madrid | SPAIN | SHACKLETON Madrid |
| Bronze Lion | A08/006 | LEGO | MYTOYS.DE | LEGO BRICK BOXES | LUKAS LINDEMANN ROSINSKI Hamburg | GERMANY | LUKAS LINDEMANN ROSINSKI Hamburg |
| Bronze Lion | A09/015 | DESKTOP INVADER | NHK ENTERPRISES | DIGITAL ART FESTIVAL | HAKUHODO Tokyo | JAPAN | HAKUHODO Tokyo |
| Bronze Lion | A09/061 | COMPUTERTAN | SKCIN | CHARITY SERVICES | McCANN ERICKSON LONDON | UNITED KINGDOM | McCANN ERICKSON LONDON |
| Bronze Lion | A09/073 | TRAPPERS | ATRAPALO.COM | TRAVEL AGENCY | DOUBLEYOU Barcelona | SPAIN | DOUBLEYOU Barcelona |
| Bronze Lion | B01/075 | STAINBROIDERY | PROCTER & GAMBLE | TIDE DETERGENTS | LEO BURNETT INDIA Mumbai | INDIA | LEO BURNETT INDIA Mumbai |
| Bronze Lion | B02/009 | CARLTON DRAUGHT PLASTIC CUP | FOSTER'S GROUP | DRAUGHT BEER | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE / CSM MELBOURNE Melbourne |
| Bronze Lion | B02/012 | CARB RELIEF | LION NATHAN | TOOHEYS NEW WHITE STAG BEER | SAATCHI & SAATCHI AUSTRALIA Sydney | AUSTRALIA | SAATCHI & SAATCHI AUSTRALIA Sydney |
| Bronze Lion | B02/020 | DROP THE BOMB | FOSTER'S GROUP | CARLTON DRAUGHT BEER | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE |
| Bronze Lion | B04/007 | GAME OF DEATH | NOKIA | N96 BRUCE LEE LIMITED EDITION PHONE | JWT BEIJING | CHINA | JWT BEIJING / A4A Beijing |
| Bronze Lion | B06/022 | TREEHOUSE RESTAURANT | YELLOW | YELLOW PAGES | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland / AIM PROXIMITY Auckland |
| Bronze Lion | B11/004 | CORPORATE IMAGE | RUIZ NICOLI LÍNEAS | NIELSEN AWARDS | RUIZ NICOLI LINEAS Madrid | SPAIN | RUIZ NICOLI LINEAS Madrid |
| Bronze Lion | B11/024 | SUPERSONICS | SUPERSONIC CPH | SOUND/MUSIC/RADIO PRODUCTION | SAATCHI & SAATCHI Copenhagen | DENMARK | SAATCHI & SAATCHI Copenhagen |
| Bronze Lion | B12/018 | SPECIAL OLYMPICS MESSAGE RELAY | SPECIAL OLYMPICS JAPAN | SPECIAL OLYMPICS | SHIGAYA-GUMI Tokyo | JAPAN | SHIGAYA-GUMI Tokyo / RHIZOMATIKS Tokyo |
| Bronze Lion | B12/063 | COMPUTERTAN | SKCIN | CHARITY SERVICES | McCANN ERICKSON LONDON | UNITED KINGDOM | McCANN ERICKSON LONDON |
| Bronze Lion | C01/002 | ZUJI BEANS | ZUJI | TRAVEL BOOKING WEBSITE | HAPPY SOLDIERS Sydney | AUSTRALIA | HAPPY SOLDIERS Sydney / THE HALLWAY/1220 Redfern |
| Bronze Lion | C01/025 | GAISFLOWERS | IFK GOTEBORG | FOOTBALL DERBY | ANR.BBDO Gothenburg | SWEDEN | ANR.BBDO Gothenburg |
| Bronze Lion | C01/083 | STORE THAT SELLS HOPE | PORTUGUESE RED CROSS | RED CROSS DONATIONS/HOPE | LEO BURNETT LISBOA | PORTUGAL | LEO BURNETT LISBOA / ARC WORLDWIDE LISBOA Lisbon |
| Total Entries: | 44 |
| Prize | Cat. No | Title | Advertiser | Product | Entrant Company | Country | Agency |
|---|---|---|---|---|---|---|---|
| Grand Prix | B06/010 | BEST JOB IN THE WORLD | TOURISM QUEENSLAND | ISLANDS OF THE GREAT BARRIER REEF | CUMMINSNITRO Brisbane | AUSTRALIA | CUMMINSNITRO Brisbane |
| PR Lion | A01/004 | PROTECTING FUTURES | PROCTER & GAMBLE | FEMININE HYGIENE | MS&L New York | USA | MS&L New York / LEO BURNETT USA Chicago |
| PR Lion | A01/032 | WORLD'S FIRST EPHEMERAL MUSEUM | DIAGEO PORTUGAL | PAMPERO RUM | LEO BURNETT LISBOA | PORTUGAL | LEO BURNETT LISBOA / ARC WORLDWIDE LISBOA Lisbon |
| PR Lion | A02/009 | LOVE DISTANCE | SAGAMI RUBBER INDUSTRIES | CONTRACEPTIVE | GT Tokyo | JAPAN | GT Tokyo |
| PR Lion | A04/026 | ZURICH'S BEING SOLD | CABARET VOLTAIRE | CABARET | SPILLMANN/FELSER/LEO BURNETT Zurich | SWITZERLAND | SPILLMANN/FELSER/LEO BURNETT Zurich |
| PR Lion | A05/003 | YUBARI | YUBARI RESORT | TOWN PROMOTION | BEACON COMMUNICATIONS Tokyo | JAPAN | BEACON COMMUNICATIONS Tokyo |
| PR Lion | A05/008 | BEST JOB IN THE WORLD | TOURISM QUEENSLAND | ISLANDS OF THE GREAT BARRIER REEF | CUMMINSNITRO Brisbane | AUSTRALIA | CUMMINSNITRO Brisbane |
| PR Lion | A09/017 | KHEDE KASRA | HARIRI FOUNDATION | WOMEN EMPOWERMENT PROGRAM | LEO BURNETT BEIRUT | LEBANON | LEO BURNETT BEIRUT |
| PR Lion | A09/034 | SELLING HOPE | PORTUGUESE RED CROSS | CHARITY AWARENESS | LEO BURNETT LISBOA | PORTUGAL | LEO BURNETT LISBOA / ARC WORLDWIDE LISBOA Lisbon |
| PR Lion | A11/010 | BRING BACK PEACE | CAMARA DE COMERCIO DE COSTA RICA/ASOCIACION DE FAMILIARES VICTIMAS DE HOMICIDIO | ANTI-CRIME CAMPAIGN | DDB COSTA RICA San José | COSTA RICA | DDB COSTA RICA San José |
| PR Lion | A11/014 | THE GREAT SCHLEP | JEWISH COUNCIL FOR EDUCATION AND RESEARCH | PRESIDENTIAL CAMPAIGN | DROGA5 New York | USA | DROGA5 New York |
| PR Lion | A13/029 | HONEY, LET'S LICK THE PROBLEM | THE HAAGEN-DAZS BRAND | FROZEN DESSERT | KETCHUM San Francisco | USA | KETCHUM San Francisco / GOODBY SILVERSTEIN & PARTNERS San Francisco |
| PR Lion | B01/022 | ONE THOUSAND CASMURROS | TV GLOBO | TV MINI-SERIES | LIVEAD São Paulo | BRAZIL | LIVEAD São Paulo |
| PR Lion | B01/027 | BEST JOB IN THE WORLD | TOURISM QUEENSLAND | ISLANDS OF THE GREAT BARRIER REEF | CUMMINSNITRO Brisbane | AUSTRALIA | CUMMINSNITRO Brisbane |
| PR Lion | B04/007 | BEAUTIFUL GAME | SPORTECH | THE NEW FOOTBALL POOLS | RESONATE London | UNITED KINGDOM | RESONATE London |
| PR Lion | B05/033 | PIGS ARE WORTH IT! | BPEX | PIG INDUSTRY PRICES | WEBER SHANDWICK London | UNITED KINGDOM | WEBER SHANDWICK London |
| PR Lion | B05/044 | GUINNESS RALLY | DIAGEO-GUINNESS USA | BEER | TAYLOR New York | USA | TAYLOR New York |
| PR Lion | B06/012 | EARTH HOUR | WORLD WILDLIFE FUND FOR NATURE | GLOBAL WARMING AWARENESS | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY |
| Total Entries: | 18 |
All the Promo, PR and Direct winners, along with their credits, can be viewed online at www.canneslions.com from 9am GMT.
Awards ceremonies:
For more:
![[Cannes Lions 2013] SA's latest winning work](https://biz-file.com/c/1306/136751-300x156.jpg?1)
