The ad, flighted in October, which is Transport Month, aims to stimulate awareness of the SANRAL brand amongst the seven million South Africans who use a road in some way every day.
Created by advertising and communications house, Blueprint, the 45-second commercial records a journey by road from Johannesburg to Cape Town by two unlikely characters and the events along the way.
The television commercial is a collaborative between SANRAL and the Department of Transport, produced by Peter Gird Productions.
