TV and Film
The Grand Prix prize was awarded on Saturday night to American agency Wieden & Kennedy for a Nike ad called "Tag". Four South African agencies, with eleven entries among them, made it to the 400-strong shortlist.
Only TBWA Hunt Lascaris Johannesburg was able to win a medal - a bronze for the "Umpire" ad done for Nashua Mobile. Featuring Anna Kournikova, the ad promoted Nashua's sponsorship of tennis.
SA Shortlist:
Cyber Lions
The Cyber Lions were awarded on Friday night. There were no South African medallists, with only Jupiter Drawing Room Johannesburg making it to the shortlist of 220. Sole SA Jury member Arthur Goldstuck, MD of World Wide Worx in Johannesburg, had this to say: "South African ad agencies need to wake up to the fact that the dot.com bust does not give them the right to abdicate their role in the interactive environment."
Shortlist:
Lions Direct
On Friday evening Net#work BBDO Johannesburg was awarded a Gold Lion in the inaugural Lions Direct Awards for their "certificate" direct marketing campaign for Virgin Atlantic. Mignon Botes of Tequila, Johannesburg, was on the Jury.
Shortlist:
Special Awards
Cannes Lions Agency of the Year - Based on the number of prizes gained during the Festival.
1. Saatchi & Saatchi UK, while Gorgeous Enterprises UK
2. Wieden+Kennedy USA
3. Bozell New York USA
Palme D'Or Awards - Given to the best production companies.
1. Gorgeous Enterprises UK
2. Partizan UK
3. Stink UK
4. Hungry Man USA
5. @radical Media USA
6. Pytka USA
7. Independent Media USA
8. Harvest USA
9. Industry Films Canada
10. Mercurio Cinematografica Italy
Journalists' Award - Journalists at the Festival are invited to select the film that in their opinion is the best.
Nike TAG, Widen & Kennedy USA
Lion for Excellence in Music Award - Recognises the best use of music in Lion-winning commercials.
Elias & Associates. Nike TAG.
There were four South African judges at this year's Cannes: Gordon Muller, MD of OMD Media Direction; Arthur Goldstuck, Independent Internet Commerce & Technology commentator; Gerry Human, Creative Director of HarrisonHuman Bates and Mignon Botes, MD of Tequila SA. Visit SAfm for background profiles on each.
You can view all the winning entries at Adforum.com.
For additional Cannes info, visit the Cannes Lions website, Chris Moerdyk on MarketingWeb or Gary Oberholzer on SAFM, both live from Cannes.