This course was created to equip leaders and professionals with the tools to design personalised employee journeys that resonate with the brand's essence and add significant value to the workforce. This course unveils the transformative power of employee journey mapping.
Participants will learn how to identify and enhance critical moments of truth in an employee's journey, creating tailored experiences that not only engage and retain top talent but also drive a culture of high performance and employee satisfaction.
By the end of this course, participants will:
- Master the art of employee journey mapping to revolutionise the employee experience (EX) within their organisation.
- Understand how to articulate and deliver on the brand promise to employees, ensuring their experiences align with organisational values.
- Identify common challenges and needs within the employee journey and how to address them.
Recognize the impact of organizational culture on employee contributions and strategies for fostering a positive shift.
- Learn the skills necessary for leaders to confidently and authentically uphold their values, enhancing the overall EX.
This course tackles the critical issues often overlooked in designing employee experiences, such as:
- The risk of leaving employee experiences undesigned, leading to disengagement and unmet expectations.
- The misconception of employee journey maps as mere process compliance tools rather than frameworks to enhance employee engagement and satisfaction.
- The delegation of the entire employee experience to HR, neglecting the crucial role of line managers and leaders in cultivating a positive EX.
Date: 25 June 2024
Time: 09h00 - 15h00 (GMT+2)
BrandLove is a leading provider of transformative learning experiences that enable individuals and teams to represent their brand with excellence and deliver exceptional customer experiences.
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| CX Mastery Masterclass: Revolutionise the employee experience with journey mapping | Zoom | - 25 Jun 2024 | |
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