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#DigitalMarketing Mid-year online asset checklist for digital marketing excellence

These are the four elements you should look at mid-year to determine whether your online assets are doing what they need to do to deliver awareness of your company online...

By Amanda Adam 6 hours ago

#NewCampaign: Standard Bank's next

Through its current ‘What's your next?' integrated campaign, Standard Bank Personal and Business Banking South Africa (PBBSA) seeks to reconnect with its customers in a way that acknowledges that they're unique individuals with their own unique aspirations and ambitions, in an effort to partner with them on their journey to step up to their ‘next'...

By Jessica Tennant 1 day ago

#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing the strategy...

By Louise Marsland 4 hours ago

#StartupStory: Spatialedge

In this week's #StartupStory, we chat to Retief Gerber, CEO of Spatialedge - a geospatial data insights and marketing company...

By Ilse van den Berg 5 hours ago

EXCLUSIVE: Liquorice wins Avon account

Following an extensive and competitive pitch, digital marketing agency Liquorice has been appointed Avon South Africa's digital and social media agency of record...

22 hours ago

What can't be measured can't be managed

Lauren Durant, Isilumko Activate Executive, talks about how to review the success of experiential campaigns...

By Lauren Durant, Issued by Isilumko Activate 33 minutes ago

360 Degrees Production House achieves highest B-BBEE rating yet, on the new codes!

360 Degrees has just rated a Level 1 contributor to B-BBEE, with 135% procurement level and 30% black female ownership. The company is an Empowering Supplier, on the revised QSE codes for the MAC Charter...

Issued by 360 Degrees Production House 1 hour ago

Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 1 hour ago

Become a social media master

“Keeping up to date with the latest tools and apps will help you keep your clients up to date and ahead of their competitors.” So says Eli Katz, manager of the Boston Social Media Research Hub...

Issued by Boston College 50 minutes ago

South African brands overcome unstable conditions, growing 3%

The latest Brand Finance Africa top 50 valuable brands in SA have been announced, indicating that despite the recession, political instability and a higher unemployment rate, the total value of brands has increased 3% year-on-year...

4 hours ago

Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 2 hours ago

Is it only the “Nasty Woman” who can break the glass ceiling?

Lauren Durant writes about her approach when it comes to tackling the system that prevents women from getting the jobs they deserve and says it includes adopting new behaviours...

By Lauren Durant 38 minutes ago

Home Affairs: a production-industry partner

RSA visa applications just got easier for foreign production stakeholders...

Issued by CPA 1 hour ago

Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered...

By Danny Drew 23 hours ago

#CannesLions: The 2017 SA experience and unmissable key learnings

SA attendees at Cannes Lions 2017 share their experience of the ultimate Festival of Creativity and tips to create work with a better shot of taking home a Lion next year: Make sure it's cause-related, has a clear brief and purpose, is risky, and doesn't mistake the tech for the idea...

By Leigh Andrews 1 day ago

#NewCampaign: Coding a better, prosperous future

With its 'prosper' philosophy at its core, in ‘helping people achieve their ambitions in the right way', Absa recently released its latest film, ‘Coding a better future', which features three Digital Academy graduates...

By Jessica Tennant 1 day ago

Gagasi FM opens its satelite station at uShaka

On Friday, 21 July, Gagasi FM opened up their satellite studio situated within the uShaka Village Walk Mall at uShaka Marine World and will be broadcasting on weekends, school holidays as well as selected public holidays...

Issued by uShaka Marine World 1 day ago

Unmissable day of creative inspiration at Loeries seminar

Now in its fifth year, the DStv Seminar of Creativity is a highlight of Loeries Creative Week for everyone across the industry...

Issued by Loeries 1 day ago

TelOne introduces 'Alert Me' service

TelOne has introduced "Alert Me" service for all its broadband customers, where customers will now be able to receive updates on their data balance...

1 day ago

The real value of exhibitions

We've all experienced exhibitions in a professional space. The question you should be asking yourself about big-ticket activations is whether your company gets real value from them?...

Issued by Worx Group 1 day ago

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Africa news

Calls to professionalise advertising industry in Rwanda

How to create a viable advertising industry in Rwanda from a collection of disparate advertising agencies...

By Garikai Nhongo 1 hour ago

Mali YouTube activist hurt in assassination bid

A Malian activist whose fierce criticism of politicians and religious figures on YouTube has made him a cult figure, survived an assassination attempt on Tuesday, his family told AFP...

2 hours ago

Report encourages intra-African trade

ECA-WTO joint publication on role of Aid for Trade in boosting intra-African trade launched in Geneva...

3 hours ago

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Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

21 Jul 2017

Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday.

21 Jul 2017

NBC News launches new broadcast on Snapchat

NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience.

21 Jul 2017

Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico. More than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period.

By César Vacchiano 20 Jul 2017

Boomerang pet survey highlights role of pets within families

Boomerang Africa, channel and home of popular animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, has released the results of a new study looking at the role pets and animals play in family life.

20 Jul 2017

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