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Digital marketing during a pandemic
Digital marketing during a pandemic
The past week has seen widespread panic and mass stockpiling, with doomsday predictions running rampant. South African businesses are nervous. The projected outlook is uncertain, particularly for small enterprises and physical retailers. The advertising fraternity is seeing clients cancel or postpone campaigns due to uncertainty related to Covid-19. 26 Mar 2020 Read more

Get to know your audience with real 1st party location data
Get to know your audience with real 1st party location data
As the African leader in location-based advertising, Vicinity Media continues to innovate its already impressive product stack with the release of an immensely powerful Data Visualisation tool. The Visualiser surfaces critical key insights leading to better targeting, audience profiling for clients and allows Vicinity's team of location experts to ensure campaign objectives are always exceeded. 25 Mar 2020 Read more

Vicinity Media 2019 - The year in location
Vicinity Media 2019 - The year in location
2019 was a big growth year for Vicinity Media. We ran close to 2,000 campaigns, drove over two-and-a-half million customers to store (yes, we actually 'saw' them in store) and collected over two billion first-party location data points. This year we'll be harnessing that data for our clients and agency partners. See the other highlights in the infographic below: 7 Feb 2020 Read more

Vicinity. Now pinpointing your audience
Vicinity. Now pinpointing your audience
Not satisfied with having the best location targeting on the market, Vicinity Media has been hard at work building market leading audience targeting and retargeting capabilities, harnessing the mountains of data being collected across SA's biggest premium publisher network. 25 Nov 2019 Read more

Premium Publisher Network | USP 2
Premium Publisher Network | USP 2
Over the last five years Vicinity Media has grown into Africa's leading location-based mobile ad network and technology company. 26 Sep 2019 Read more


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