Live on Monday, 9 April 2018: Youtube link + landing page
This campaign highlights the breakthrough innovation of Total Quartz engine oil with Age Resistance Technology (ART): it improves protection against mechanical wear by up to 64%*. This advancement has a significant impact on prolonging a car engine’s performance and longevity.
RobotQuartz also makes a comeback in this campaign, with a brand-new look. Being featured in Total Quartz communications since 2011, RobotQuartz has been revamped and is now even more modern than ever, truly embodying Total’s progressive cutting-edge technology.
Another piece of breaking news in this new campaign: RobotQuartz is no longer alone. New engine-robots enter the scene, but they look very worn-out compared to RobotQuartz, as they haven’t been “nourished” with Total Quartz. These less-maintained robots provide a strong visual comparison between the stronger performing engine treated with Total Quartz and those without, demonstrating the campaign tagline: "Keep your engine younger for longer", which perfectly endorses the Group advertising signature: “Committed to better energy”.
The campaign film is directed by a highly experienced French director, Thierry Poiraud. He conveys the story using the codes of blockbuster films, and by adding a light, comical edge to create an original campaign that is as refreshingly unique within the energy sector, as it is for the world of advertising.
*Compared to official industry test limits.
