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GO Content Lab ("GO") is an independent full-service communications specialist.
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Think you have what it takes to be a thought leader?In 2013, Forbes listed Eike Batista first in the unenviable position of their roundup of "The Worst CEO Screw-Ups of 2013". In one year, the flamboyant chairman and CEO of the EBX Group destroyed 10s of billions of dollars in shareholder value and his personal wealth went from $30bn to $400m. The reason for his disastrous descent? The clue could be in the fact that he famously added the letter X at the end of his company names to show the imminent multiplication of wealth he predicted for his shareholders. Sadly, it was the opposite for OGX, LLX and OSX. 15 May 2020 Read more

Idea Hive partners with Future Kings: transforming young men's livesBrand storytelling specialists Idea Hive has partnered with Future Kings, a programme of the Rams Mabote Foundation (RMF) created in 2014 by Rams Mabote, who is arguably the voice of small business in South Africa. Formerly with Metro FM, Mabote has turned his YouTube channel - Talk with Rams - into the home of small business', dishing out education, opportunities, advice and networks that entrepreneurs need desperately. 12 May 2020 Read more

Tell your brand's story in the wake of Covid-19In the wake of the Covid-19 crisis, leadership at all levels is being tested. From junior marketing managers to C-level executives, response to the pandemic and its disruption of our day-to-day lives will leave a significant mark on our lives. 11 May 2020 Read more

Corporate communication - Creating connected employees, one story at a timeBrands spend a lot of their time and budget getting to know their customers, and rightly so. Unfortunately, they seldom put the same effort into the way they connect with their employees and get their buy-in through internal communication. In times of uncertainty, your employees will be the ones who keep the wheels rolling and if they already feel valued and believe in the vision of your company, they will stay in the trenches. Here, storytelling is an effective way of creating a culture where employees are true brand ambassadors. 1 Apr 2020 Read more

Brand storytelling specialists Idea Hive are writing their own success storyA lot can happen in five years. In South Africa alone there is loadshedding, Zozibini Tunzi, Ramaphoria, Nkandla and the Rugby World Cup. For a team of specialist brand storytellers in Johannesburg, half a decade of creative sweat and agility has resulted in accelerated growth for this band of 20-something creatives. Their secret? The ability to find and tell the stories that build mad brand love for their clients and then translating those stories into unique, measurable brand strategies that produce results. 20 Mar 2020 Read more

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