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Ebony+Ivory Press Office

We are a integrated media and advertising agency in South Africa. We add value to your business and brands.

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Platform zone: Radio and reading in South Africa

Platform zone: Radio and reading in South Africa

In this second part of our exploration of media platforms, we scan why content reading and listening patterns are important when generating media strategy. 24 Mar 2021 Read more

Data insights: Platforms - value in content mapping and viewing

Data insights: Platforms - value in content mapping and viewing

Moving from silo media planning to content mapping and a 'value in' instead of 'cost out' approach to media procurement. 26 Feb 2021 Read more

Perfect purchasing power ratios

Perfect purchasing power ratios

When it comes to effective media segmentation, the feisty film footballer Rod Tidwell's "show me the money" line to his agent Jerry Maguire may resonate with most marketers. As now more than ever, businesses look to their brands to deliver more strategic clout that translates into sales. 10 Feb 2021 Read more

Market segmentation: people and places

Market segmentation: people and places

South Africans in 2021 - The real socio-economic measure (SEM) reality check

In this article, we map the geo-flow of households, people and living standards in Mzansi - giving marketers a strategic view of the realities in which South Africans live, move and work. 29 Jan 2021 Read more

The post-Amps landscape: play it as it lies

The post-Amps landscape: play it as it lies

Mining South Africa's rich vein of marketing and media data to ensure meaningful and addressable media buying and planning decisions. 20 Jan 2021 Read more

Contact Ebony+Ivory

+27 11 327 6871
az.oc.yroviynobe@ofni
www.ebonyivory.co.za