|Who we are
Stuart has 25 years of experience in media and marketing. Starting with the launch of SA Sports Illustrated in 1987 and adding a further eight launch titles as marketing director of Touchline Media. In 1997, he joined RamsayMedia as group marketing director. In 2004, he was appointed publisher of the CAR brand, a role which he expanded to form RamsayMedia Automotive. He was appointed as MD of RamsayMedia in 2008 and started a number of new businesses over the next few years including RamsayMedia Research Solutions which was the inspiration for WhyFive. A marketer and strategist at heart, Stuart is passionate about the role of media and technology in understanding and influencing consumer behaviour. His lucky number is Five!
||Brandon de Kock
Brandon's career has been a 'compendium of games' - a collection of roles and responsibilities in industries as diverse as hospitality, music and art, to eventing, conferencing, research and publishing. He is a highly respected writer, photographer and public speaker; and was editor of Compleat Golfer magazine for eight years before taking up the position of creative and content director for RamsayMedia (Getaway, CAR, etc.) where his strategic thought-leadership skills added value and insight across all spheres of business from marketing and product quality to service activities and delivery. In 2013, he was selected to be a member of the curatorial panel for the Cape Town World Design Capital 2013 programme. He brings all this experience to bear in the context of WhyFive, finding the stories in the numbers and presenting them like great rock songs.
Carla's sales career started at media intelligence company, Meltwater, where she excelled in generating new business and building great client relationships. Ready for a new challenge, Carla joined WhyFive after being sold on the value of the product offering and WhyFive's innovative approach to insight-lead strategies and storytelling. Her sales skills and her background in Economics, Politics, Strategy and Communications make Carla a true 'multipotentialite' - able to excel in a number of areas at WhyFive. When she's not doing that she's either at festival in some exotic location - or plotting the global domination of Soul Skin, her online speciality yoga wear range.
There are Five “W” questions about consumers
that marketers need to answer –
Who are your target consumers?
What does your brand offer them?
Where does the conversation and conversion
When does the purchase decision take place?
Why should people choose your brand?
|Why online research rocks…
It’s far more affordable than traditional ‘clipboard’ research.
People will give you their time – if you ask the right questions!
From concept to insights – we can turn projects around
Large sample sizes target = serious segmentation.
Digital technology opens up a world of new possibilities.