According to a study that measured the digital competence of 89 travel brands including hotel, airline and cruise companies, web traffic to travel brand sites fell 8% in March 2011 vs March 2010, but during the same period, visits to Facebook pages jumped 20%.
"We are continuously identifying new means of offering exceptional service and convenience to our guests. Offering a reservation page on Facebook gives us the opportunity to interact and cultivate relationships with potential guests in a seamless way, before they have even walked through the doors," says Graham Wood, MD Southern Sun.
For more information, got to www.facebook.com/SouthernSunNews. Fans can also interact at twitter.com/southernsunchat, on Youtube at SouthernSunHotels or make use of the mobisite at m.southernsun.com.
