The fundraising idea originated to celebrate Helix's 125th anniversary, and a half century of supplying the Oxford maths sets to students worldwide. The money was raised through donating 25c to the foundation for every Helix Oxford maths set sold over 12 months.
Since the Oxford maths set has helped millions of children to acquire the knowledge and skills needed to succeed in their chosen careers, it seemed fitting to help those currently fighting life-threatening illnesses fulfil their own dream. This achievement alone can make an enormous impact on a child's attitude, helping her or him to face the problem positively and with new confidence.
Special Reach For A Dream packaging was designed to give maximum exposure to this celebratory campaign and the result is a clear indication of its success. The response has, in fact, been so encouraging that Helix and SSC have decided to extend the campaign into 2014.
According to Sotirianakos the money will be distributed between fulfilling dreams and other projects in which the organisation is involved. As a token of gratitude to both SSC and Helix the foundation presented each with a certificate acknowledging their generous contribution.
The Reach For A Dream Foundation was developed to fulfil the dreams of children between the ages of three and 18 who have life-threatening illnesses. Once the Foundation establishes what a child's most magical day would be, it sets about making this dream come true, including the family for total fulfilment. Those children beyond cure are given hope and distraction from their debilitating routine of injection needles, drips, pain and discomfort.
