Owned 75% by Heineken and 25% by Diageo, the brewery signals a milestone for the South African brewing industry.
The entity allows for new pack sizes and returnables, greater flexibility and increased efficiencies in the local beer industry, dominated for decades by SAB, which has 89% of the local beer market.
Although the brewery was officially launched last week, demand has been such that it is already on its second phase, expanding facilities.
Sedibeng brews and bottles a range of premium beers including Amstel, Heineken and Windhoek lager for the local market. The facility will also supply Smirnoff Spin and Smirnoff Storm.
It bottles 165000 bottles an hour, 365 days a year.
Diageo plans to brew its distinctive Guinness beer in South Africa and accelerate its growth here.
Namibia Breweries, with Heineken and Diageo, is a shareholder of Brandhouse Beverages, now the biggest distributor of premium alcohol products in SA.
Source: The Times
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