“It is wonderful news that these titles will continue to exist and that under the leadership of two such dedicated, talented and highly experienced editors as Terena le Roux on Ideas/Idees and Christine Ferreira on Lééf ,” said Esmaré Weideman, CEO of Media24.
“We could not wish for a better solution than these magazines remain part of the local magazine media landscape; they are strong and well-established niche brands with highly engaged audiences,” said Ishmet Davidson, GM of Media24 Print Media. “The brands are in very good hands and we wish the editors and their teams every success for the future.”
Ideas/Ideas will continue as a two-monthly printed and digital magazine in Afrikaans and English, with a social media offering. The first new issue is scheduled to be on shelf in March 2017. “This is a great opportunity for my talented team and I to join the ranks of the creative entrepreneurs we’ve been featuring in our magazine for so many years,” said le Roux.
According to Ferreira, Lééf’s future will be digital only, with a new website (to be launched shortly) and a social media presence for the main brand, and social media only for its spin-off brand, Mooi soos ‘n Beminde. “We will also continue with our popular retreats and plan another tour to Israel in 2018,” Ferreira added. “We look forward to this new beginning for Lééf and our unique community.”
