Reardon Sanderson, general manager of Group Sales & Marketing at Tiso Blackstar says, “The costs of replacing and appointing new talent can have significant bottom-line implications for businesses, which makes it imperative for HR to bring the most suitable hires on-board from the get-go. And an effective print recruitment ad is the first step in a successful process. This is why we feel the need to honour those individuals and agencies that show a deep understanding of the employment sector, and how to match the right individuals to the right job.”
The 2018 AMARA judging panel - comprising Nikki Munsie, Ross Mengel, Ian Mann, Dr Kgomotso Kasonkola, and Monalisa Zwambila - shortlisted the finalists for the Best Creative Recruitment adverts in the private, public and education sectors.
“The ads that we selected, we felt did the job well,” says Ian Mann, who believes an ad should aim to attract the right quality candidates, and not focus necessarily on quantity of applicants for a position.
Voting for the category winners was then opened up online, for input from the public and other industry professionals.
Best Recruitment Advertising Agency
Best Newsprint Creative: Private Sector
Best Newsprint Creative: Public Sector
Best Newsprint Creative: Education Sector
The Publisher’s Award went to Rirhandzu Mashaba of Whoodoo Media and Advertising, while Tsele Consulting was the recipient of the Rising Star Award.