This course provides an interactive, hands-on approach to make the most of data, with a particular focus on SAARF's AMPS database. It will show you Eighty20's way to query, analyse and draw insights from data, as well as how to present the data to maximise visual impact. This may not be a course on big data, but it is big on gaining insights.
The course will cover the sometimes basic, but perhaps not perfected skills of interpreting data, Cross tabs, Filtering, Indexing, the impact of sample sizes, the importance of the questionnaire, calculating market shares and many other skills
It will also cover deeper issues such as drawing insights, data and question types, trending, forecasting and factors to take into account, non-sampling errors and the realities of data collection in SA, sense checks for better insights
It will also cover some examples of the media landscape and presenting data charts and graphs to maximise visual impact
The training is interactive, so participants are encouraged to bring a laptop or iPad, with wifi provided. They will be given access to the Eighty20 Portal and the latest AMPS database for the duration of the course. This is not a course on analysing huge datasets and, if you know the formula to calculate the margin of error for a sample proportion, this course might be below your skill set, but will still probably be interesting.
The cost is R3000.00 (VAT inclusive) per person. For further information contact SAARF on +27 (0) 11 463-5340 or email az.oc.fraas@fraas.
For online registration, click on this link.
